12 WordPress Beauty Themes To Buy In 2024 & Beyond

Are you going to start a beauty blog or looking for the best design to showcase your beauty tips or products to your site audience? If yes, you are at the right place to know some of the excellent WordPress beauty themes to buy in 2024.

First, I would like to appreciate your keen interest in starting a beauty blog or website with WordPress. Yes, it is a highly customizable platform to build any website through the third-party plugins available.

Next, No matter how great your content is, if there is one thing that this world is really concerned about, it is ‘presentation’. Hence, presentation plays a significant role in designing a website or blog.

Now, let’s up the stakes. Perhaps you have or wish to run a beauty blog offering tips or products. In such a case, the presentation is of prime importance. Hence you need to select an attractive theme for a beauty blog. Now, this may be a bit difficult. Where can one find a nice and attractive beauty blog theme?

Many online websites contain numerous themes, but there arise 2 major questions arise: The first is, ‘Where can one find themes for beauty powered by WordPress?’ The second is, ‘Which websites have high standards for quality?’

Well, let us assure you that you no longer have to worry about that. This article is designed to help you pick the ideal beauty blog WordPress theme that best suits you.

Excellent Beauty WordPress Themes For Passionate Bloggers

Here is the list of hand-picked premium themes for beauty-related blogs or websites. All these beauty WordPress templates are easily customizable, and hence, you don’t need to worry about their settings preferences. Below are 12 WordPress themes for beauty blogs & websites that you can choose from:

1. Astra – Beauty Studio


Astra is one of the best themes if you prioritize getting a fast-loading website. It requires less than 50kb of resources, which isn’t much compared to the other famous themes in the marketplace. 

Thanks to the 50 kb file size, the theme will load in at least 0.5 seconds (perfect loading time, according to Google). Coming to the best advantage, you don’t need to be a tech-savvy person; Astra comes with countless ready-to-use pre-built templates. 

Pick any template you like and customize it according to your preference. It has a drag-and-drop builder, making things easier for you. With this, you can design each page from scratch how you want. 


  • Responsive design for all devices.
  • Customizable without coding knowledge.
  • Fast loading for better performance.
  • SEO optimized for higher visibility.
  • Pre-built starter templates included.
  • WooCommerce integration for easy e-commerce.
  • Regular updates for improved functionality.
  • Excellent customer support and documentation.

2. Divi Layout Packs ($25 OFF)


Do you know Divi from Elegant Themes? The most popular WordPress theme comes with advanced visual builder technology. This sophisticated template offers full design freedom and is best suited to build an attractive beauty blog that fascinates a huge audience.

Divi has more than 10 eye-catching layouts for beauty & fashion niche blogs; hence, it holds a top place in the list of WordPress beauty themes. You can create a cosmetic shop, Day Spa, Nail Salon, Personal Stylist, and a few more beauty-related websites with ready-made layouts.

If you don’t want to use the pre-built models for personal branding, you may use Divi Builder to make a stunning beauty website. While designing, it is possible to save & manage your designs and undo & make revisions so that you will get the desired output to stand out from the crowd. Glad I got the great opportunity to write a detailed review of the Divi theme.


  • Highly customizable with the drag & drop builder
  • 40+ website elements
  • SEO-friendly
  • Lead-generation addons
  • Responsive and inline-text editing
  • 10 different types of beauty layouts
  • Most empowered WordPress community
  • 30-day money-back guarantee

Note: Divi has a special discount offer; it will save some of your hard-earned money!

3. Lotus Spa – Beauty Salon WordPress Theme

Lotus Spa is a top WordPress solution for anyone related to the beauty industry (beauty and spa salons, massage therapists, wellness centers, and more). All the responsive pages are built with Elementor.

You can feature your team, services, pricing plans, gift cards, contacts, and other details there. It’s easy to make a custom design for the website.

With Lotus Spa, you get access to the WordPress Appointment Booking plugin. It enables you to arrange a step-by-step service booking process. The plugin makes it possible to create any number of services with custom duration, add multiple staff members, and manage bookings on the backend.

You can allow booking several appointments during one submission. The plugin supports payment methods (PayPal, Stripe, a direct bank transfer, or upon arrival). You can also use a different WordPress booking system.


  • A mobile-friendly booking widget
  • Works for one or multiple locations
  • Stratum addon bundled
  • Flexible schedules for employees
  • Scheduling for groups
  • SEO-optimized

4. Spa Lab | Massage, Beauty Spa WordPress Theme


If you need the best Spa WordPress theme, then Spa Lab is the perfect choice for you. It is a responsive WordPress beauty salon template.

Yes! This theme is designed for beauty and lifestyle-related blogs or websites like beauty salons, massage parlors, wellness spas, meditation centers, medical spas, skincare, cosmetics, hair care, beauty products, physiotherapy, barbershops, and makeup artists.

Hence, I recommend this theme for any beauty-related blogs or businesses to take the site design to the next level.


  • WPML ready
  • SEO friendly
  • Supports WooCommerce
  • Reservation facility available
  • Effortless customization
  • 20 built-in color skins to choose from

5. Beauty Wellness – Spa Massage


Beauty Wellness – Spa Massage pack is one of the most reliable WordPress themes for beauty blog regarding businesses related to beauty spa, massage, and wellness.

What is awesome about this beauty salon spa WordPress theme is that it offers customers a variety of demos. Hence customers can plan well, decide, and choose the best design that suits their needs and expectations.

Beauty Wellness – Spa Massage pack also offers users multiple different plug-ins that they can use on their website or blog.


  • Monthly updates
  • Multiple different demos are available
  • Numerous plug-ins
  • Multi-language
  • SEO ready
  • Time-saving
  • 24/7 support

6. Kendall – Spa, Hair & Beauty Salon Theme


Kendall theme is specially created for one purpose: to offer world-class presentation services for spa, hair, and beauty salons. This high-quality responsive WordPress template is worth a view if you require a WordPress theme for beauty & fashion websites & blogs.

Here, customers can find some of the best plug-ins and designs to decorate their beauty websites and blogs.


  • Highly customizable and flexible designs
  • Easy to use (no coding knowledge required)
  • Allows WooCommerce integration
  • 600 plus Google fonts
  • Variety of tools and plug-ins
  • High resolution & SEO Friendly

7. Poli Nails – Nail Salon WordPress Theme


Now, if you are searching for something very specific, like a website theme for a nail salon or nail care-related beauty products, then Poli Nails is the place you need to see! This beauty product WordPress theme offers customers multiple functions that allow them to present and market their nail care-related product or service effectively.

It uses the Elementor Page Builder to create the best-personalized design you are looking for.


  • Elementor friendly
  • Perfect for all screen sizes
  • 24/7 support
  • A wide array of widget options
  • User-friendly settings

8. MaBelle – Beauty Salon WordPress Theme


If you want to make your beauty blog or website look elegant, then MaBelle – Beauty Salon WordPress Theme is what you need. This TemplateMonster WordPress beauty theme is built with Elementor so that you can customize styles on the fly with the help of 50 extra widgets.

This SEO-friendly beauty theme is well-documented and offers super fast support. You will get high-quality free stock images as a bonus. This trendy hair salon template is more likely to make a lively site for beauty lovers.


  • Elegant designs
  • High-quality images
  • SEO friendly & WPML ready
  • Well documented
  • Excellent customer support
  • Uses Elementor Builder

9. Femius – Massage Salon Ready-To-Use WordPress Theme


Femius WordPress Template is an excellent theme from TemplateMonster that provides fully loaded functionalities like Retina ready, JetElements, Google Fonts, and outstanding plugins to construct impressive beauty-related websites.

This is the best option if you are interested in ready-made themes and have less time to design a WordPress theme. Also, Femius is more suitable for building a massage salon in a bright manner. You can present a neat design with a user-friendly interface and pre-designed pages.


  • JetElements
  • Elementor based
  • SEO friendly
  • Requires no coding skills
  • Responsive
  • Retina Ready

10. Jacqueline- Massage Therapy Center


Jacqueline is one of the best WordPress themes for beauty blogs and websites. It offers its customers amazing tools, plug-ins, and other features to create beautiful designs.

This beauty website WordPress theme has beautiful home pages and pre-made inner pages to lessen your burden. Jacqueline’s exciting features are the GDPR framework, revolution slider, events calendar, Woocommerce, WPBakery page builder, WP Instagram Widget, appointment booking, and much more for beauty bloggers.


  • Great collection of widgets
  • Integrates with WooCommerce
  • Sticky Menu Supported
  • Good customer support
  • Translation ready
  • Alluring Fontello Icons
  • Allows appointment scheduling and booking

11. Yogi – Health Beauty & Yoga WordPress Theme


Now, if you are searching for a WordPress theme specially designed for spa & health, and beauty training layout, then the Yogi WordPress theme is what you are looking for. With Yogi, customers can access amazing updates, and they can choose from remarkable demos.

This is one of the best WordPress beauty themes with easy installation, a revolution slider, and a drag & drop page builder. It gets regular updates as well. You may get this beauty theme to build your yoga website without any second thought!

Best Features

  • A useful collection of plug-ins
  • Remarkable demos to choose from
  • Good customer support
  • WooCommerce Integrated
  • Built-in Revolution Slider
  • Compatible with MINDBODY, the Yoga app
  • Floating menu
  • Good collection of widgets and shortcodes for use
  • Incredibly responsive
  • Allows scheduling

12. Biagiotti – Beauty And Cosmetics Shop


To design brilliant beauty and cosmetics-related blogs and websites, check out Biagiotti WordPress Theme. This WordPress blog theme for beauty bloggers is compatible with Elementor and WPBakery Page Builder.

You will adore its gorgeous set of shop page layouts and elements to make a dazzling cosmetic or beauty shop website. Its blog layouts, headers, and shortcodes let you assemble a notable website for beauty-related product selling.


  • Smart functionality
  • Good customer support
  • WooCommerce Integrated
  • 800 plus Google Fonts available
  • Zero coding knowledge needed
  • WPML compatible
  • Responsive & Translation ready

Wrapping Up The WordPress Beauty Themes 2024

Technology is emerging! With the professional templates available, you can design your own website without any help from experts or hiring a web designer.

As you are into the beauty niche, don’t think you have less technical skills to design a website. After getting the domain name and hosting for your WordPress beauty business site, it is essential to pick a suitable theme to make your site eye-catching.

If your beauty website doesn’t look refreshing and is poorly coded, then all your efforts will go in vain. To avoid such frustrations, it’s better to buy any of the WordPress beauty themes that I have listed above.

My top recommendation to build a beauty website would be the Divi theme because it has several ready-made layouts under the beauty category, and they can easily be customized with its drag-and-drop page builder. They are SEO-friendly themes as well.

I’m sure you can make a stunning website with Divi’s Beauty WordPress blog theme. So. you tell! Which beauty theme would you like to buy? Leave your valuable thoughts in the comment section.

by Nirmala
Nirmala is an avid blogger, WordPress enthusiast who has been blogging since 2010. She loves to write useful WP tips & tricks on this active blog.

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