Best Email Marketing Services Of 2024 (Well-Categorized)

best email marketing services 2020

Do you want to know the best email marketing services to pick the appropriate one?

I understand being in this enormous digital marketing industry, finding a perfect email service provider could always be a dilemma.


Because, there are several industries, hence an email marketing software that performs better for one, might not do the same for others.

Well, no worries!

I have already explained the basics of email marketing and in this blog post, I’m going to categorize the best services to help you get the ideal one as per your requirements very swiftly.

Before getting into the topic, let’s discuss some essential matters!

How To Choose The Ideal Email Marketing Service?

Of course, there are a few essential things to consider while choosing the email marketing service provider for your business. We can not just pick any of them randomly, as every business has its own needs.

Essential questions to ask yourself before choosing the right one:

  • What are all the features you need?
  • Do you want to customize your email templates?
  • Do you want to send mass emails?
  • Do you need pop-up forms and similar?
  • Would you like to track emails?
  • Do you look for the tools that offer Detail Analytics?
  • Finally, do you need free or premium?

Well, once you have answers to all these questions, you can continue with the blog post.

It is wholly crafted and segregated according to the needs, which will help you choose the right email marketing software for your business.

Best Email Marketing Software For Small Business

I understand, as a startup, we cannot afford a lot of resources because of the budget constraints.

That’s the reason I have handpicked some really power booster marketing software that will lit up your email marketing campaigns for your small business without stretching the budget much.

1. GetResponse

GetResponse gives you the power to segment your email list. It’s a powerful tool built for your automation without putting a hole in your pocket.

The best advantage of it is Spam Testing features, those works great. Along with that, it is much easier to use and provides professional-looking templates to design your emails.

Well, that’s not it. It also offers Autofunnel feature, which will allow you to create sales funnels swiftly by sending automated emails.

No doubt that GetResponse is one of the best email marketing services that would let you take your business to a new height.

Their Highlighted features include

  • Completely Readymade Autofunnels for Marketing
  • Pre-made Ready to use Landing Pages
  • Design Engaging Emails with their in-built Editor
  • Automation Emails
  • Traffic Generation Tools
  • Organize your email subscribers properly
  • Detailed Analytics and Optimization
  • API Integrations

2. Constant Contact

Well, along with the standard email marketing features, Contact contact also comes with a niche-specific feature similar to event management. Which makes them out of the crowd.

This could be interesting, for a specific business that has the urge of such features for their email marketing. Their plans start at just $20 per month, which makes it super attractive.

Have a look at the exceptional features of Constant Contact

  • Send unlimited emails
  • Email Segmentation
  • Prebuilt landing pages
  • Image libraries
  • Detailed tracking reports
  • Pop-ups
  • Woo-commerce integrations

3. Cakemail

Have you heard of this? It’s a perfect email marketing software for small businesses. This will be super helpful if your business requires well-designed emails.

CakeMail lets you customize the emails with their powerful editor. You will be surprised the basic plan starts from $8 per month if you have 500 contacts. That makes it very budget-friendly.

Its other salient features include:

  • Send unlimited emails to your prospects
  • Well designed Email Editor with Prebuilt Templates
  • E-commerce Features
  • Email Segmentations
  • Incredible Auto-Responders and Automations

Best Email Marketing Applications For Shopify

I understand what it requires to own a Shopify store. You need to pamper your store by adding extra features to make more revenue.

And without perfect email marketing strategy and software, no Shopify store can make money at all. Let me drill this down, and suggest the best email marketing services for your Shopify store.

1. Omnisend

Omnisend is first in the list of best email marketing services for Shopify because it is specifically built for e-commerce platforms. This is one powerful tool to offer a variety of automation features for your store.

It is simple to integrate with Shopify. Another part I liked about it is that it allows you to add the products right from the email editors and can help you create beautiful and engaging emails.

Omnisend is not just limited to email marketing but also lets you send push notifications, WhatsApp messages, and SMS too.

Its exciting qualities are

  • Highly Customizable Forms
  • Comprehensive Detailed Analytics
  • Email Segmentations
  • Automatically send a suitable message to the right customer
  • Multiple Channels (WhatsApp, Facebook Messenger, SMS, Push Notification)

2. SmartrMail

SmartrMail too built keeping e-commerce business in mind. You can get incredible features to create funnels email and increase your sales.

SmartrMail has also claimed that its customers have made $81,602,159 extra collectively apart from their regular sales. Features include:

  • Smart Segmentations
  • Trigger Emails
  • Easy to use Email Design Editor (templates includes)
  • Abandoned Cart Emails

Impressive, isn’t it? Regarding pricing, it starts from $29, which allows sending 12 emails per subscriber.

3. Klaviyo

A perfect rival for Omnisend and Smartrmail is Klaviyo. A marketing automation software that helps you increase your current revenue.

Klaviyo says, all the Shopify stores make $85, against every 1 dollar spent of their email marketing with Klaviyo. Incredible ROI, Isn’t it?

Well, it’s because of all the features they came up with.

  • Pre-built Attractive Templates
  • Segmentation with a personal touch
  • Data Science and Detailed analytics
  • ROI based reporting
  • Pre-built Automations
  • A/B testing (No limits)

No worries, it comes up with one-click integration as well. You will be able to design your emails with any hassle by drag and drop. Make more money with their Pre-built autoresponders and Facebook Advertising as well.

Best Email Marketing Software For E-commerce

It will be a nightmare if your e-commerce business is not equipped with precise automation marketing software. You can increase the revenue by sending automated emails, which will drive the users to take action.

When it comes to selecting the best email marketing provider for e-commerce sites, below ones are doing well in the industry.

1. ActiveCampaign

If you are looking for an all-in-one email marketing automation solution. ActiveCampaign could be handy. Designing the email with their drag-and-drop editor could be fun and stand out the best. I like it a lot because of their autoresponder features, which helps more conversions.

  • Auto Responders and other automation
  • Best deliverability ratio
  • Easy to use
  • One-Click integrations
  • Pre-built email templates along with drag-drop editor

What else we require from email marketing software. Highly recommended. Get ActiveCampaign and be the pilot of your e-commerce business.

2. Campaign Monitor

Using Campaign Monitor could be as comfortable as spreading butter on the bread slice. It provides all the automation to make your email marketing campaigns successful. Features include:

  • A/B Testing
  • Easy Subscribers management
  • Auto REsponders
  • Drip Campaigns
  • Event trigger emails and more

Best Email Marketing Tools For Bloggers

If you are a dedicated blogger, then the following list of building services are the perfect fit for you.

1. MailChimp

Without any second thought, MailChimp is one of the best email marketing services for the professional bloggers.  All thanks to their excellent free plans start right with 2000 contacts per account.

Which is pretty much decent to get started with. As it includes the basic email templates, landing pages, popup forms as well. So one could not resist getting started with their free email campaigns.

Best Features of MailChimp are

  • Lifetime Free for 2000 contacts
  • Behavioral Targeting
  • Tagging and Email Segmentations
  • Pre-made Email Templates
  • Detailed Analytics
  • Pop-up Forms
  • Retarget Ads (Facebook, Instagram, Google)
  • A/B Testing

2. Convertkit

It was created entirely to align with the creators and bloggers. The software performs as a standalone tool. It is built around the tag-based system, which makes it helpful to manage the subscribers efficiently and also continuously run automation for them.

Convertkit allows you to try the tool for a FREE 14-day trial to make up your mind. Later considering the extra features, it offers a plan 29/month won’t be much.

Amazing upsides of Convertkit are

  • Sign-up Forms
  • Pre-built Landing Pages
  • Fully Automated Emails
  • In-built Email Designer
  • Analytics and Tracking
  • Integrated with Multiple Tools

3. SendInBlue

On the other hand, SendInBlue got it’s popularity for their free plans as well. As SendInBlue starts with $0, and you can store unlimited contacts. Moreover, it allows you to send 300 emails per day with the free plan as well.

It will be increased on their other paid plans. I like their lite plans, which allow sending 40,000 emails, a perfect go for bloggers and internet marketers.

Excellent characteristics of SendInBlue are

  • Marketing Automation
  • Signup Forms and Popups
  • Email Segmentations
  • Ready to use Landing pages
  • Analytics
  • Retargeting
  • Email HeatMap
  • A/B Testing and more

Best Email Marketing Services That You Are Unaware Of

So many email marketing solutions isn’t it. Well, there are more that perform well, and you might be unaware of it. Being in digital marketing, there is no reason you shouldn’t try those.

As that software that didn’t work for others might work for your business. Testing is the best solution to opt for the best in the long term.

1. Robly

If you are looking to build an email list fast, Robly could make it possible by 10x. It uses its inhouse RoblyID technology. I am sure, and you might not have heard about this before. It offers a vast number of features and automation for your marketing campaigns.

Have a glance at the awesome qualities of Robly

  • A/B Testing
  • Easy Segmentation
  • Dynamic Content and Libraries
  • Mailing and subscriber list management
  • Auto Email Responders
  • Detailed tracking Analytics

You can start a free trial now. Although their basic plans start from $15. Which would be utterly worth with newly added features.

2. Mailgun

It is a Real-Time Email Validation Service and robust email marketing tool that allows sending, track, and receive emails from any technology used like Python, PHP, Node.js, Ruby, etc.

Well, the tool is not so popular, but it can send unlimited emails and bulk at one shot. Their API’s are really powerful. So, if you are a developer who looks for the ideal email marketing software with powerful sending infrastructure, then Mailgun is the perfect one!

Its important features include:

  • Bulk email verification
  • Disposable Email Detection
  • Robust Email Delivery rate
  • Automation Marketing

3. Sendpulse

Yes, Sendpulse comes with a free trial as well. Over time this email marketing software has grown its popularity. It can allow you to send mass emails to your subscribers.

Along with that there are several other standard features include,

  • A/B Testing
  • Dynamic Content and Image Library
  • Auto Responders and Customer Surveys
  • Can SPAM Compliance
  • Detailed analytics
  • Drip Campaigns
  • WYSIWYG Email Editor

4. Sendblaster

It is becoming popular to send bulk emails at once. Although there are several email marketing software which allows sending a mass email, SendBlaster’s delivery rate is high after Sendpulse.

Of course, it won’t be limited to it as it’s a modern-era software, and automation will be included. But you cannot expect a lot from it.

Their other essential features are:

  • Mailing and subscriber List Management
  • Easy to use Editor (but not that robust)
  • Template Management

The bottom line is if you are looking for automation, SendBlaster is not for you. But, if you are only interested in sending a mass email, it could be a perfect fit for your business.

5. Emma

Myemma will help your segment audience base based on demographics. I like their tool interface a lot. With simple, clean with required options. It also allows delivering the follow-up email to the users by tracking their clicks to the emails and open-rates.

Its priceless positives are

  • Automated emails
  • A/B content testing
  • Built-in integrations
  • Drag and drop Editor

Best Email Marketing Services With Free Plans

Well, if you are not looking to invest in your email marketing right now, without trying a product.

So, I would recommend these three incredible email marketing services with free plans that offer the most features.

1. MailChimp

MailChimp is the most famous, which provides 2000 contacts even in their free plans. It’s a perfect email marketing solution for bloggers who want to try their hands on.

Though, not just limited to content marketers or bloggers. Businesses are taking advantage of their robust and well-designed plans. Apart from their free plans, their paid plan starts as low as $9.99.

2. Mailerlite

In the free segment, another best email marketing provider is Mailerlite. Within a short time, it became popular among everyone. Though their free plan approval process could not be more natural.

But once you get so, you can leverage the benefits of Mailerlite and its advanced features. It is a modern era Email marketing software so that you can expect a lot of advanced automated features in their paid plans.

3. Mailjet

Within the free email service provider, MailJet offers 6000 emails per month. Along with that, you can also send 200 emails every day without any trouble. It is a simple mailing solution for free users.

Thought their premium pack could unlock a lot of extra and data-driven features. That would include marketing automation, segmentation, multiple A/B testing, and whatnot.

How To Send 10,000 Emails At Once?

Well, I understand you might be a heavy user and send a lot of emails. Sending mass emails could vary from business to business.

And fortunately, there are few incredible service provider which lets you send 10,000 emails at once even beyond.

I have already talked about their features above so that I won’t be repeating here.

But, yeah, I have still filtered a few email service providers who work smoothly while sending bulk emails. Of course, without landing into the spam folder.

Here are a few which I can recommend going with.

  • MailChimp
  • Convertkit
  • SendPulse
  • Constant Contact
  • Sendblaster

The process of sending bulk emails like 10,000 and above is similar in all.

Final Words On Email Marketing Tools

Growing subscribers for your business site is a tedious task! However, if you use the right tool, then it would be a piece of cake 🙂

Email marketing is the best and most personal way to reach your target audience. It is more economical and effective than social media.

If you are a small business, you should understand that most of the “Generic Emails” are not being opened by the customers, and hence, it would be better to personalize the newsletter you send.

The premium tool lets you measure the performance and increases the email open rates as well. In simple words, I can tell that the email marketing tool will help you build your brand, strengthen your credibility, and finally boost sales.

I have drilled down a lot and segregated all the best email marketing services in 2024 into their suitable categories, where they perform the best. I am sure this will help you decide which one to go with.

Let me know your thoughts, and let’s discuss the best services for the list-building process!

by Nirmala
Nirmala Santhakumar is a professional blogger, WordPress enthusiast who has been blogging since 2010. She always loves to write useful WP tips, tricks and tutorials on this active blog. Sharing her SEO knowledge is her keen interest.

22 thoughts on “Best Email Marketing Services Of 2024 (Well-Categorized)”

  1. I used mail camp it is very easy to use and a great tool for email marketing. Thank you for giving us knowledge about email marketing tools.

  2. I was using Mailchimp since I was not aware of these tools. You have well categorized all tools. I am gonna use the tools you have mentioned for small business.

  3. Email marketing services are really a good option for those who want to have quality leads for their business. But if any person wants to have a good amount of leads generation then Full digital marketing services can give a good amount of leads while maintaining quality. Email making is the best way to reach potential clients in an effective way.

  4. I’m using MailChimp . It’s easy to manage Email subscription + Easy to Create Email Campaign + Landing Pages. . Thank you for sharing the in-depth comparison of different Email Marketing Service for 2020.

  5. Before going through this post I had barely know anything about Email Marketing. Thanks to you now I can confidently say that I know about Email Marketing. I can work on Email Marketing. Thanks for your Tips.

  6. Email marketing is one of the simplest ways to reach a wide range of potential customers. Also, this is one of the powerful tool for finding clients for a new business. Here you share a clear idea about Email marketing.Thanks for this informative write-up.

  7. Thank you for sharing this detailed content with us.. This is very clear explanation about Email Marketing Services.

  8. I have been using Mailcot. Mailcot email marketing service is highly reliable and 99.9% mail receive into a Inbox. Mailcot provide latest and simplest email marketing platform. It gives a digital presence to a new business and guide you with the right marketing and sales tools to grow your already running business.

  9. Email marketing is the main part of Digital marketing. However, most people don’t use it properly. However, after reading this many SEO people will get more ideas. Nice blog… Great!!!


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