8 WordPress Themes For Fashion Blogs Free Download


So, you want to know the best free fashion WordPress themes and use the right one for your fashion blog, right? You are in the right place to have a look at the excellent free WordPress themes for fashion bloggers.

Blogs are a fantastic means or medium of self-expression. With a fashion blog, a blogger can choose to display to the world their unique passion and style sense.

The business applications of fashion blogs are immense, and a good website turns as a platform to either sell products, advertise or conduct transactions.

Fashion blogs are trendy, and this is mainly due to the interest of people in fashion. These fashion blogs offer customers the ability to purchase apparel, beauty products, hair products, and other fashion accessories in a hassle-free.

The fashion website also proves to be highly profitable, and hence nowadays, people are interested in creating and running fashion blogs.

The question remains about which theme works best for the Free fashion blog. There are plenty of Popular Free themes for Fashion blogs that can convert your passion into a high earning business.

How to Choose the Right WordPress Fashion Theme?

Many may feel disoriented with the need to make this choice: ‘Choosing the right WordPress theme.’ There are numerous WordPress Fashion Themes to choose from.

So, the question is rather: ‘How to shortlist the right WordPress Fashion Themes?’

To finalize the right WordPress Fashion Theme, one needs to have a frame of reference about what they are looking for. This forms the crux of one’s hunt for the right WordPress Fashion Theme.

Below is the list of essential features that one needs to consider while shortlisting the best WordPress Fashion Themes!

Collection Of Widgets

Widgets are tools that aid the blogger in engaging the visitors to his or her blog. Look for a Best Free WordPress themes for Fashion blogs that has a vast collection of useful widgets that one can use in their blog.

SEO Optimization

SEO references to the process of garnering a higher number of visitors to the fashion website by causing one’s particular website to appear in the top search results. When it comes to business, SEO is significant for attracting potential customers and fashion enthusiasts to one’s Fashion Blog! It’s better to pick any one of the SEO themes for higher Google rankings.

Social Networking Options

Social Networking is an incredible means of advertising one’s brand via fashion blogs. It’s also a beneficial means of connecting to visitors and keeping them updated about new blog posts, products, and services.

Translation Ready

What one should be looking for is a Free Fashion WordPress theme website that is fully translatable and multilingual. So, it makes it easier to approach a broader audience filled with people who follow various linguistics. This will also have a positive effect on brand visibility and eventually, on sales.

Constant Updates

Another important fact is that the Fashion website should be able to receive regular or frequent updates from a technical standpoint. This ensures both the blogger’s and visitor’s experiences are enhanced.

Customer Support

The quality of customer support services that are offered by the WordPress Fashion Theme Blog is an essential feature in the long run.

One-Click Demo Import

It is better to have a Free Fashion WordPress blog theme that supports this particular function i.e. one-click demo import; it makes it easier for users, especially those who are non-technical.

Ease Of Customization

User-friendliness and the ability to make particular customizations, preferably without the need for manual coding, is a crucial point to be considered while looking for a Best free WordPress theme for Fashion store.

Accurate And Efficient Documentation

Concise Fashion WordPress theme tutorials that can aid the user in overcoming doubts or hurdles that they may have or face. This is a must because this will rule out the chances to keep relying on customer care services now and then.

Speed Optimization

This can be achieved only if the Free WordPress fashion theme is lightweight and has faster page loading speeds.


It is essential to look for a Fashion WordPress Theme which is compatible with many WordPress plugins and site-builders like Elementor or Divi or Beaver Builder. Make sure that you are opting for any of the exceptional Gutenberg-friendly themes to work with the latest WordPress editor.

Variety Of Designs

You must find Free Fashion Themes for WordPress that offer a greater variety of demos to choose from.


Last but not least, you must try to get the best deal possible. There are lots of free WordPress Fashion Themes that are at times, even better than the paid ones!

List of Top free WordPress themes for Fashion blogs

We didn’t want you to go through the whole trouble of searching for the best free WordPress Themes for Fashion Blogs, so we did it for you!

Below are 7 of the best free WordPress Themes for Fashion Blogs

1. Astra theme


Astra is a Fashion WordPress theme that was created in 2017, and since then, it has seen a considerable number of downloads and installation, all credit goes to the ease.

This WordPress fashion theme free is reliable, innovative, and creative. Besides, it is one of the fastest-growing fashion WordPress themes for free. It is also one of the authentic Free fashion designer WordPress themes.

WPastra offers its users amazing features, the most remarkable of which are:

Pre-built blogs and websites

WPastra Fashion Theme has an enormous collection of pre-built blogs and websites that users can choose and customize on.

High-Speed performance

The reason behind WPastra’s high-speed performance is the fact that it is lightweight (less than 50 kb), does not use jQuery and loads in less than 0.5 seconds.


Astra is compatible with a variety of trending WordPress plugins, WooCommerce, and page-builders like Elementor or Builder Beaver.

User friendly

This free fashion WordPress theme is straightforward to use and also offers users a variety of functions that make customizations even better.

Paid Version

It has an amazing premium version and yes, you should check Astra Pro vs Free to understand its superior quality.

2.GeneratePress theme


GeneratePress is another amazing Free WordPress theme which is used by fashion bloggers and models. It is also ideal Free WordPress themes for fashion models because this theme is highly secure and stable.

This feather-light theme is an excellent choice for Fashion Blogs because it comes equipped with amazing features:

Superfast performance

GeneratePress themes are lightweight (less than 50 kb), run on vanilla javascript instead of jQuery, and have lightning-fast load speeds.

Search Engine Optimized

Search engine optimization guarantees more targeted visitors.

Accessibility Ready

It follows WCAG 2.0 standards that make your blog accessible to all.

User friendly

To simply call the GeneratePress theme as free fashion WordPress themes is an understatement because it is a high user friendly and perfect for beginners. It offers users world-class features and allows users to perform them with much ease.

3.OceanWP theme


Nicolas founded the OceanWP theme in 2016. A fantastic WordPress theme that is highly preferred to launch a fashion store and a fashion blog.

Its official website is one of the few transparent ones that offer us a much better view of the features that it possesses. An ideal WordPress free theme for Fashion blog.

Top defining features of OceanWP theme are:


OceanWP theme is compatible with almost all page builders like Elementor, Beaver Builder, Divi, SiteOrigin, Thrive Architect, and so much more. This makes it one of the best free fashion themes for WordPress.

Collection Of Extensions

It has a fantastic collection of extensions that allows bloggers and fashion designers to perform more advanced functions.

Best-In-Class Performance

The top performance of the OceanWP theme can be attributed to it being responsive, eCommerce ready, search engine optimized, fast, and RTL ready.

WooCommerce Integration

While WooCommerce is available as an additional plugin in many WordPress themes, this feature is integrated into the OceanWP theme, thus making it the ideal Free Fashion WordPress theme.

4.StoreFront theme


StoreFront is a business-specific Fashion WordPress theme that was developed by WooThemes.

The best thing about the StoreFront theme is that it was built very specifically for business purposes and is inherently integrated into WooCommerce; this theme offers more WooCommerce functions that are not available to other WordPress themes.

StoreFront theme is one of the best free fashion WordPress themes which is an ideal choice for retailing of fashion accessories, clothes, shoes, and a lot more.

The top features include:


It is the best Fashion WordPress theme ideal for a commercial blog with advanced WooCommerce features.


StoreFront theme is very user friendly and allows fashion bloggers to make customizations easily.

High Performance

StoreFront theme is a high speed, lightweight, and search engine optimized, hence ensuring top-quality performance.

Collection Of Designs

StoreFront theme has a vast collection of attractive, yet neat and clean designs to choose from. This is also a Best Free WordPress theme for Fashion bloggers that let them showcase their ideas in a better way.

5. Fashionista theme


Another amazing WordPress theme that is super awesome for fashion blogs is the Fashionista theme. A super responsive fashion WordPress theme that is created using Bootstrap.

It has a lot of amazing features and is perfect for those who are looking for a simple and practical design. It fully supports the WooCommerce plugin and is very user friendly.

Fashionista theme has the following features:

Cross Browser Support

It works well with almost every browser, so users and visitors don’t need to change their browser just to access this theme.

Responsive Design

The Theme Fashionista Free WordPress is very much concerned with creating a responsive design for your blog. Hence it can support a variety of device sizes and adapt accordingly.

Live Customizing

Another fantastic feature of the Fashionista is that it allows users to make customizations live and in real-time, thus expanding the entire experience involved in editing.

Multiple Functions

It includes a variety of functions such as post format support, customizing site width, choosing a layout, using a fixed menu, using WooCommerce, and much more.

6.Olsen Light theme


Olsen Light is an awesome free WordPress theme for fashion sites. A blog theme that was created primarily to serve fashion-related businesses.

This free WordPress fashion theme also has a Pro version with more advanced settings and features.

Some of the top features of Olsen Light theme include:

Better Customization

The Olsen Light Free Fashion theme is your go-to the fashion theme because it comes with amazing functions that allow users to perform superb customizations. This includes custom widgets, flexible designs and options, and even customizer support.

Social Networking Options

It allows the blogger to connect with visitors to the website through embedded social sharing, advertising opportunities, and Instagram integration better.

Translation Ready

Olsen Light fashion supports translation and supports a variety of linguistics.

Search Engine Optimized

It is optimized with top search engines like Google, Bing, and Yahoo; hence it ensures higher search ranks.

7.Brittany Light theme


Another astounding blog design created purely for fashion-related businesses is the Brittany Light theme. It ensures users a very smooth experience.

This free WordPress theme for fashion website is compatible with almost all page builders and also supports WooCommerce plugins.

Some of its most highlighted features include:

Better Documentation

It includes a vast collection of tutorials to help you navigate through.

Social Media Options

It allows the blogger to utilize embedded social sharing and thus keep one’s audience engaged and up-to-date regarding the blogs’ posts.

Optimized For Speed

It is lightweight and places a massive emphasis on page loading speed.

Premium Support

Bloggers can access customer care support services with responses guaranteed within 24 hours.

One-click Demo Import

This is a fantastic feature that makes this WordPress theme an ideal choice. It makes it easier for users to work by replicating and importing the demo site, all with a single click.

8. Fashion Diva Theme

Last but not least! Its Fashion Diva, the best free theme download for the fashion site owners. Being a child theme of the Blossom Fashion theme, it is easy to make a visually attractive, feminine style fashion site without touching any single line of code.

As it is a child theme, make sure that you have installed the parent theme, then only the Fashion Diva theme will work for you. With this fully responsive theme, your fashion niche site looks great on different sized devices.

Even though it has minimum slider control and limited typography settings, you can make a personalized fashion site to win your visitors’ hearts. It is fully compatible with the Woocommerce plugin and builtin options to integrate social platforms.

You should aware of the exceptional features of this free theme download for WordPress fashion blogs and websites.

  • SEO-Friendly

Fashion Diva is an SEO-friendly theme optimized with Schema.org markup ready for higher Google rankings. It is a speedy free theme as well.

  • Header Options

It offers header image and header layouts to get a stunning look that could grab the readers’ attention.

  • Online Shop Compatible

If you want to build an online fashion shop to sell the products, then it is more likely to implement with its eCommerce compatibility.

  • Translation Ready

Do you want to generate a fashion site with other than the English language? You can use this template without any second thought.

  • Support

You will get free support for the team. So while building the site, you may get assistance from the free tech support

Which Is The Best Free Fashion Blog Theme?

Running a successful fashion blog is art. Even though you are baking great content, it is mandatory to have the fashion site with an elegant design that catches more eyeballs. When you impress your visitors with a pleasing design, they would turn your loyal readers.

In the end, it all comes down to making a choice based on the additional features of the Free Fashion WordPress Theme. These seven no-cost templates offer the best features and are a suitable choice if you are looking for an amazing theme for WordPress fashion bloggers. When you have a budget to spend, try to get any of the premium WordPress themes for fashion blogs, and hence you can perform better with the paid design version.

All these best free fashion WordPress themes are the fantastic choice to build an attractive fashion blog, however, I would highly recommend you use the Astra WordPress theme since it is a reliable and creative template to create a portfolio or fashion eCommerce site from scratch.

by Sakthi
Sakthi is a thoughtful guy who specializes in WordPress Setup & Design. He is interested in designing the functional & attractive WordPress themes for the Digital marketers & Bloggers and helping them attain their goals with a tailored site. Look his ThemeForest Portfolio.

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