How To Do Guest Blogging For Fashion Blog?

guest-blogging-for-fashion-blogs

Are you a fashion blogger who wants to know about the guest posting and its benefits? Well, let me tell you how to do the guest blogging for fashion blog in a right way so that you can build some quality backlinks for your blog and get the opportunity to connect with fellow bloggers as well which in turn let you gain some exposure!

Note: Read the post until the end, you will get some impressive outreach templates to approach the dedicated bloggers and grab the chance to appear as a passionate guest blogger in some active blogs relevant to your niche.

Let me start discussing the details! What is guest blogging?

You write an original piece of content for someone else’s blog or website which is relevant to both of your pages, and in exchange, you get a promotion and a link back to your site. This, in a nutshell, is what we call guest blogging.

It is a content marketing and SEO technique where someone writes and publishes a blog post on a third-party website or blog to promote their personal/corporate brand. One has to identify other websites where they can contribute an article as a guest author.

Guest posting is one of the most effective ways to generate inbound links to your website. These links can be earned in the author’s bio or within the article.

Usually, it’s hard or almost impossible to build such links to product pages (if you are in the e-commerce sphere), but it’s easy to build links via guest posting to your resource pages, case study, or even a simple blog post.

Also, you can get someone else to talk about a subject that is relevant to your blog as well as theirs. They speak in their own voice, with their own message and tell a story their way.

Benefits Of Guest Blogging For Fashion Bloggers

1. Can Get New Content

Bloggers work hard to keep their blog up-to-date with relevant content, as research suggests that creators who consistently deliver content have a more dedicated and loyal audience.

But it’s often tough to maintain a strict schedule and have something new ready to publish every day. With guest content, however, you can publish great content that is beneficial to both the parties even if they are busy.

2. Access To A New Audience

Guest blogging, in an instant, gets you in front of an entirely new audience. Guest blogging allows you to participate in the success of already established blogs and their audience.

One of the most significant benefits of writing for another blogger (well established or otherwise) is that it gets you access to an audience different than what you already have.

As the article which you write for another blogger will generally be relevant to both the audiences, if they like your post, some are likely to visit your blog as well and can become your loyal readers.

3. Build Blogger Relationships

Guest blogging allows you to build blogging connections that you can utilize in multiple ways to boost your business. It’s a great way to start collaborating with someone else in your niche that can lead to other opportunities to collaborate and create more extraordinary things in the future.

Imagine you have a guest blogger who writes for your blog. They link back to their site somewhere in the article, and so visitors might travel off to their blog. But as a result, the blog itself will draw more traffic to your blog in the first place.

When you share your content with someone else’s site, they believe that your content will be beneficial to their readers. So they will visit your site, share your content, and will give a shout out to you and your blog on their social media. This inevitably increases your visibility.

4. It Can Build Credibility

Anyone who writes a guest post for another blogger mentions a backlink to their page or site which helps to increase their audience. It can, in turn, help you to build authority from search engines, but it has another use as well.

It can help you build authority with your audience. Guest posting generally showcases you as an expert on the topic you are talking about and hence increases your credibility.

5. Great Promotion For A Product Launch

Your guest posts on other sites can help you win over target customers with your expertise and knowledge, and can increase consumers for your product.

The guest posts should not just be about promoting your product. Instead, write informative, entertaining posts people will read, learn something from, and even recommend. This, in turn, will be more helpful for the promotion of your product.

6. Increase In Social Media Followers

Guest blogging can help build your social media audience – you can gain several hundred new Instagram or Facebook followers from one single relevant guest post on a well-known blogger’s site, even if you only had a couple of hundred followers earlier. That is the power of guest blogging.

How To Approach Guest Posting By Fashion Bloggers?

For a fashion blog to keep being active in 2020 and to gain more relevant readers, guest blogging is useful, but there are some things which you should keep in mind.

For making your guest blogging journey easy these are some guest post guidelines for a fashion blog:

1. Ensure That The Quality Of Your Material Is Good

Fashion blogs that accept guest posts can be tough to get featured in. Your email can be easily missed or lost in the hundreds of emails sent.

Even if it gets read, how do you stand out from the rest? There should be something about your website, blog, catalog, or product that is interesting to their audience and hold their attention.

Most fashion blogs that accept guest posts are incredibly selective about quality. Hence for a fashion blog to be effective, it should be engaging and should have real value to the reader as well as provide some unique information that would add something to the site of the blogger.

2. Focus On Sites That Are Relevant To Your Niche

You offer to write a post about starting a wardrobe mid-season for another website. They accept. Within that post, you link to one of your posts and/or your blog.

Their readers click over to learn more about you, but your area of fashion is more about the organic clothing line, and hence you will not get any relevant traffic on your site.

Backlinks from relevant websites are a lot more valuable than from a site that has nothing to do with your blog or business. Without relevant backlinks, you will not reach your targeted audience, and the guest blog will not serve any relevant purpose.

3. Always Read The Guidelines Before You Pitch

There is always a set of guidelines which different sites provide for the guest bloggers, like your guest post articles should be around 500-2500 words, should cover a specific topic in detail, etc.

Most sites get a ton of pitches, the bigger the site, the more pitches they get, and people just skim through them. If you want yours to stand out and have a better chance of getting published, then respect the guidelines and read them through.

4. Only Publish Unique Content

In this competitive era of social media creators, you must ensure that the content that you provide while guest posting in 2020 for fashion bloggers is written uniquely.

Also, never use that exact content on your blog – ever. To write for any site, first, check out the fashion category to make sure you’re not duplicating content.

For example, if the readers of a site are young, chic teenagers interested in prom fashion, the similar article that you wrote for a different audience cannot (and should not) be used here. Always a unique article catering to the audience should be cultivated.

5. Pitch Your Post To The Right People

An essential step of your guest fashion blogging process should always be researching publications and specific people who might be interested in your content.

You shouldn’t start with typing up an email and sending it to everyone in your industry with a website. It’s impersonal and likely won’t get you the results you want anyway. It will end up being useful to neither you and nor the recipient. Try to network with link-minded people.

Guest Blogging Outreach Emails And Its Formats

One of the most exciting things about being a blogger is when you start receiving blogger outreach emails, and the best thing for a fashion blogger is when you begin receiving emails from “brands.”

But most of the time, brands who do blogger outreach are only focused on backlinks or domain authority when the focus should be to grow your business by raising brand awareness and reaching new customers.

When doing blogger or influencer outreach, experts surveyed bloggers who received outreach mails and made a list of things that made them respond to any such mail.

After an exhaustive analysis, they designed some rules to follow while sending outreach emails. We will look at some such formats which in turn will help us to determine what works for a guest post outreach for fashion blogs.

There are many email outreach formats like:

  • The silly and funny template that makes relationships
  • A phone call follow-up email
  • An email to get real survey data with the template

These are a handful of examples of outreach email formats to see how fashion bloggers pitch a guest post:

Guest Post Outreach Email Format: 1 – Are You The Right Person?

This guest post outreach template is based on the initial email and follow-up email.

Let’s see them!

Subject line: editorial inquiry

Bonjour {{firstName}},

Huge fan of your content here!

Anyway – to keep this short. Could you please let me know if this is the right address for an editorial inquiry?

If not, I would appreciate it if you can direct me to the right one.

Thanks,
{{Name}}

Short, catchy, and simple! But, if someone doesn’t reply or even forget about it – here’s the follow-up guest post outreach template that will make them do it.

Subject line: [Same as above]

Hi {{firstName}},

Not sure you got my last email, but I’ll get back to the point.

As I mentioned – I’m a massive fan of your content, I especially liked your extended piece about {{articleTopic}}, and the way you {{articleBenefit}}.

Anyway, I was wondering – are you accepting guest blog posts?

I’m (Your Name)- reaching out to you from {{company}}- and would like to write an actionable and very deep article about {{desiredTopic}}.
Here’re the three topics I have on my mind:

– {{topic1}}
– {{topic2}}
– {{topic3}}

If you want to check the quality of my articles, you can see my latest article here {{yourArticleURL}}.

Thanks and looking forward to our collaboration,
{{Name}}

Guest Post Outreach Email Format: 2 – Promote Your Blog Before You Even Publish It

The single biggest mistake I see new – and even established – bloggers make is that they don’t take enough time to promote their blog posts. In fact, many high profile influencers suggest promotion takes a bigger chunk of time than even creation.

With this method, you can almost guarantee traffic before you even hit publish, or before you even type a single word.

It involves finding influencers who might be interested in promoting your content, then sending those influencers an email to determine their interest. Once you’ve got your list compiled, it’s time to reach out.

This is a small example:

Hey {{firstName}},

I just wanted to say I’m a huge fan of your work. I especially loved {{link to one of their recent posts}}.

Great stuff! {{Insert key takeaway or funny comment}} I’m publishing a post on {{topic}} next week. Being a master at {{topic}}, I thought you might enjoy it.

Would you mind if I sent you the link when it goes live to get your feedback?

Thanks for your time,
{{Name}}

If they say yes, great. You’ve got yourself some heavyweight pre-promotion.

You can use this method before ever typing a word. It’s a great way to see if a topic will be popular. If very few people get back to you, it could mean it’s a bad topic, or they’re not interested.

Once you’ve published the post, send an email to the people who said yes:

Hi {{firstName}},

I just wanted to let you know that the post I talked about last week is live.

{{URL}}

I’d really love to get your feedback. Would you mind leaving a comment on the post?

Thanks!
{{Name}}

Guest Post Outreach Email Format: 3 – Landing A Podcast, Guest Spot, Or Interview?

Use this template:

Hey {{firstName}},

I’m a HUGE fan of your podcast. I especially liked {{episode}} because {{takeaway or comment}}.

You consistently put out some of the best podcasts I’ve ever listened to, and that’s why I’m reaching out to you. I’d really like to be a guest on your show.

{{Quick intro about you and why you’d be a good guest + Link to an about page on your site}}

(Optional) To give you a better idea of what I’m like on the mic, here are a few other podcast episodes I’ve been on:

{{Link to Podcast}}

Either way, keep up the great work! I can’t wait for your next episode.

Cheers,
{{Name}}

How To Find Amazing Fashion Blogs For Guest Posting?

So, you have understood the benefits of guest blogging, and the proper ways to approach the dedicated bloggers with the impressive outreach format.

Now, the question arises, how to find some well-performing, active fashion blogs that accept guest posts from other bloggers and companies.

Just make a Google search with the phrases – Fashion + “Write For Us” or fashion blogs write for us, then you will come to know the ultimate list of fashion blogs that accepts guest posts.

Now, how to pick the best blogs from the list?

I have a suggestion for you!

Yes, go with the blogs that have some organic traffic so that you will get some exposure and link-building benefits.

You might have a question in mind – How to find the amount of search traffic of a blog?

You may use the free tool Ubersuggest or Paid ToolAhrefs to know the search engine traffic of the fashion blogs. Have a look at the screenshots!

check-organic-traffic-for-guest-blogging
choose-blogs-for guest-posting

You May Like To Read

1. Must-Have Plugins For Fashion Bloggers

2. Best Fashion Affiliate Programs To Make Money

3. Best Apps For Fashion Bloggers

Wrapping Up The Things – Guest Blogging For Fashion Blog

Guest blogging is the best way to expand your personal network and develop your social media followers. As a fashion blogger, it is essential for you to improve your online authority and grow your brand awareness. Guest posting makes this task easier for you!

Moreover, you can build some quality backlinks through guest posting which in turn boosts your SEO performance. Apart from link building benefit, it is an excellent strategy to expand your subscriber base and increase affiliate conversions.

If you have any difficulty in implementing the guest blogging for fashion blog, then you may reach me anytime and get help. As I have been in the blogging field for more than 10 years, I can give you some best suggestions and assistance to get the job done.

by Nirmala
Nirmala is an avid blogger, WordPress enthusiast who has been blogging since 2010. She loves to write the useful WP tips on this active blog.

6 thoughts on “How To Do Guest Blogging For Fashion Blog?”

  1. hi,
    great work , i was looking for a format and Im glad I read this post.
    I think this post will work a lot for me
    thanks for article going to sva this .

    Reply

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