5 Valid Reasons To Have A Fast Loading Website

Do you know the loading speed of your WordPress business site?

Do you know how fast should a website load to perform better?

Do you know how to check website load time?

SITE SPEED is always a trending matter! Every second does count!

You might ask “Why?

Through this post, I will tell you all the essential truths related to website loading speed! 

Now, I would like to ask an important question: why does “POOR LOADING PAGES” exist?

If you know the causes of slow loading site, then you would implement the needful strategies to make your site load lightning fast. 

You may also skip the section below! (as it is for the site owners who are completely unaware of the offenders that lead to the deprived site loading.

What Are The Reasons For Slow Webpage Loading?

If you wonder why my website is slow, check these 6 compelling reasons!

1. Unessential Plugins – Using a lot of heavy third-party WordPress plugins.

Key Takeaway – Use the P3 (Plugin Performance Profiler) to find out the culprit that depresses the speed of your site. 

2. Unreliable Hosting Server – Obtaining an unstable hosting service with worthless uptime.

Key Takeaway – Consider buying a top-notch hosting provider with a remarkable server response time

3. Unoptimized Images – Enclosing large-size images may take up to a minute to load.

Key Takeaway – Compress the images through tinypng.com or use the WordPress plugin, wpsmushit

4. Unproductively coded theme – Getting a theme with bulky coding density.

Key Takeaway – Purchase the lightweight WordPress theme with clean & standard coding. 

5. Unnecessary HTTP Requests – Too much CSS & Javascript can lead to excessive HTTP requests.

Key Takeaway – Minify the CSS & Javascript files through Autoptimize plugin.

6. Uncaring Browser Cache – Forgetting to leverage the browser cache for the returning visitors.

Key Takeaway – Install W3 Total Cache or WP Rocket plugin to enable caching the static resources of your server.

Not only the above-mentioned slow-loading sources, but you should also avoid encouraging POINTLESS redirects & 404s, FANCY flash & sliders, DUPLICATE scripts & files, and ANNOYING Sign-up forms & Affiliate Banners.

If you still looking for some improved page loading tips, read my Advanced WordPress Speed Tips

Now, once you have determined that your website is really slow, you should consider optimizing it as soon as possible.

The following tools will help you identify the reasons for the poor performance of your website, which would be beneficial for you in implementing the right action.

4 Best Tools To Check Your Site’s Speed

1. Google’s Page Speed Tools

This is one of the widely preferred website load testing tools since it is Google’s own creation and the results can help you to determine if Google considers your website as slow or not.

2. GTMetrix (Personally Recommended)

You can check site load time with this free online tool that analyzes your website using all the popular performance analysis algorithms, including Google Page Speed and YSlow. This website provides highly detailed results and reports of the analysis.

3. Pingdom (Speed Test Tool)

Pingdom has a free website speed test tool that has a pretty simple interface. While it may not give you in-depth results like GTMetrix, but still it is an excellent tool to check your website’s speed performance.

4. WebPageTest

You can perform simple and advanced speed test through this page load time checker. Here, you will get Waterfall charts, Page speed optimization reports, and improvement suggestions. 

Here comes the key part of the post!

Why Should You Have A Blazing Fast Loading Website?

A speedier site makes much difference in various aspects! 

The success of your site depends on the time it takes to load!

Let’s dig into the matter!


1. First Impression To Your Visitors

The loading speed of your site has a major impact on user experience!

According to Gomez, the web performance division of Compuware, “Your visitors expect the site to load in 2 seconds, and if it crossed 3 seconds, up to 40% of them will abandon your site” 

Yes! they are true!

If someone visits your website for the first time and is very slow, they would never prefer to visit it again even though you have presented some valuable information for them.

Just think of this, why do people always prefer to open Google.com’s home page to check if their Internet connection is working or not? Their homepage loads in under half a second and has a clean design.

Similarly, if you don’t want to lose your first-time visitors, making a better site loading speed should be your top priority.

2. Better Search Engine Rankings 

Almost every blogger or digital marketer or online publisher would like to get organic traffic from Google as it is the targeted traffic that they aimed for!

I hope, you too dream of driving a lot of traffic to your business site from search engines.

It is technically accepted that Google doesn’t like slow sites at all. Most of the time, if Google finds a page with a high loading time, it skips instantly and doesn’t even bother to index it in its search engine.

Therefore, if your website is very slow, Google Crawlers will not be able to crawl your website properly and you will realize that most of your pages aren’t get indexed in the Google Search Engine.

According to the latest Google Algorithm since the launch of AMP (Accelerated Mobile Pages), Google has decided to give preference to high-performing websites in their Search Engine Ranking Positions (SERP).

If your website is slow, you may lose the search engine rankings despite having high-quality content with excellent on-page SEO.

Don’t forget that speed optimization is also an essential part of on-page SEO and a ranking factor that most site owners tend to ignore.

3. Great Business Conversion

If you are running an Internet Marketing Business, an Affiliate Marketing Website, or even a website dedicated to your SEO Services, the first step to success is to employ speed optimization strategies. 

Who would prefer your SEO Services if your own business website is not well-optimized? Nobody will check your website’s SEO Metrics but they will definitely be affected by your site’s overall impression, including its speed.

Last month, I have read a very helpful post on Forbes where they have consolidated all the Speed Vs Conversion stats!

Let me summarize the site speed and conversion stats for you!

Relationship Between Site loading & Conversion (Source - Forbes)

# The best load time for peak conversions is 1.8 seconds (Desktop)

# A 100 millisecond load time delay can harm the conversion rate by up to 7%

# Staples.com (Online shopping site) shaved the load times by 1-6 seconds and the conversion gets boosted to 10%

So, there is no doubt, When load time decreases, the conversion rate increases. 

Check the image below to learn about the site speed experience of big brands!


Source: Truconversion.com

4. Low Bounce Rate

If you have an unusual Bounce Rate despite having excellent content on your website, then your website’s speed might be the culprit.

There’s a psychological tendency among Internet users to exit the website if it takes ages to load. It doesn’t matter how detailed content you have written on your website if it takes a lot of time to load.

People looking for information don’t want to waste their time on one website. They will probably spend an average 30-35 seconds on 1 site.

If they find it useful, they will continue browsing more content on your website. However, if your website doesn’t load properly in a few seconds, they will close the tab and search for something better.

From the same Forbes post I have linked above, I have gathered the stats below for you!

Bond Stuck Between Site Loading & Bounce Rate (Source - Forbes)

# The most favorable load time for the lowest bounce rate is 1 second (Desktop)

# A 2 seconds load time delay can harm the bounce rate by up to 103%

5. Massive Ad Revenue

If you have monetized your site with AdSense, you should work on your website’s loading speed.

Since AdSense uses external JavaScript and fetches details from the Google Server, it is also dependent on your website’s base speed.

AdSense Ads usually load once your website has been completely rendered in the browser. If your website is very slow, your ads may not load properly, and you may lose revenue.

Also, if you specifically use complex and large Ad units, they can increase the website load time. In that case, you may use the asynchronous ad codes as they let the ads load separately.

 Here is a helpful guide for adding asynchronous Ad codes.

Usually, you would not experience any loading speed difficulties with Google Adsense, but if you are using any other Ad network or multiple Ad networks, you would hurt the user experience and finally result in revenue loss.

In such cases, you may find out the ads that take more time to load and get rid of it!

To do so, 

Right-click > Inspect Element > Network Tab > Ctrl F5 (to reload the page)

Now, check the loading speed of the Ads that you have added. You may remove the ads that are too lazy to load. 

Here is an image reference for you!


How Fast Should Your Site Load in 2024?

So, now, you might be thinking, “What is the ideal page loading speed to perform better?

Let me show you some valuable resources so that you will be able to understand the importance of having a fast-loading website.

1. Google recommended page load time is Less than 1 – 2 seconds

Source: Watch this video and listen to the FAQ section carefully!

2. According to Hubspot, the average page load time  is 1.5 seconds (source from Hubspot)

3. Seo Round Table says that the ideal page load time should not be more than 2 seconds (Source of SEORoundTable)

4. As per the Kissmetrics blog post, the site should load in 2 seconds or less (Kissmetrics – Speed Is A Killer)

5. Moz revealed that it would be much better if your site speed is 0.8 seconds. (check the below image)

Ideal Page Load Speed

So, from the above website load time statistics, it is crystal clear that you should make your site pages load in under 2 seconds. 

When I checked the server speed of my blog, I got the following results! 


Final Words

Having an interactive business website is important to surpassing your competitors. At the same time, you should focus on the loading speed of your website for the compelling reasons that I have discussed in this post.  

It is necessary to check your site’s performance from time to time since some websites, which are based on CMS and other scripts, such as WordPress, tend to become slow due to regular plugins or software updates.

I’m sure that lowering the page load time will give the best user experience, increase the conversion rate, reduce the bounce rate, boost the SEO, and improve the Ad revenue.

If you cannot do the site speed optimization by yourself, you can hire an expert from DigitalPoint Forums, Freelancer.com, or even Fiverr.com who can do this job for a few bucks.

However, before investing in freelancers to do this job, identify the cause yourself and determine whether you can fix it.

Getting the fastest WordPress hosting would be a good solution, and yes, you will get excellent server response time.

You may get a reliable cloud hosting service through the Cloudways Coupon Code Discount to save money.

Now, you tell! 

Did you understand the significance of having a fast-loading website? Are you performing a page load test? How long does it take for your site to load?

What strategies do you execute for WordPress Speed Optimization? Leave your valuable views and knowledge in the comment section! I want to discuss it with you! 

by Nirmala
Nirmala is an avid blogger, WordPress enthusiast who has been blogging since 2010. She loves to write useful WP tips & tricks on this active blog.

31 thoughts on “5 Valid Reasons To Have A Fast Loading Website”

  1. Hello maam,
    Nice article. I like the way you emphasize the importance of faster loading sites.
    Faster loading sites not only help you in getting a good user experience, they also help in business (like amazon for example) and ad revenues.

    Thanks for this post.

    • Hi Swadhin,

      Good to see you here, thanks for coming by!

      Quick loading site is indeed needed for the web publishers to make huge profits.

      Yes! I agree with your viewpoint as well. Stay tuned!

  2. Hello Nirmala,

    Quality article!! Thanks for sharing these usefu Articles fast loading website.
    I generally use W3-Total Cache plugin for my blog. Yes, it works well for increasing page speed.

    Great post – this read was very helpful. 🙂

    • Hi Pavitra Kumar,

      Thanks for your kind words, glad you liked the article. Nice to know that you use the Cache plugin to nudge your site load quick.

      Keep visiting!

  3. hello mam
    i really agree with the headline every second count. page speed i first step to get a regular visit. thanks for sharing the points about page speed. recently i have seen some sites having SSL, i that really helpful for better ranking ?

    • HI Sahil,

      How are you? Good to see you here after a long time. Yes, the faster your page load, the more visitors, and revenue you could grab.

      Like speed optimization, purchasing the SSL is also important and yes, it is a ranking factor. Thus, few of the hosting services offer the SSL certificates for free, but some providers charge really high.

      InMotion hosting (that I use) is charging $120 for 1 year, thus I still didn’t get for my blog. Even though I buy the SSL from third-party, I need to pay the installation fee to InMotion. Hence it is getting delayed, but will buy the SSL soon.

      Thanks for reading the post and leaving your comment.

  4. Hello Nirmala, great tips on causes of why a website loads too slow and the corresponding tools to check it. I usually used GTMetrix and Google Page insights.

    Also, page and image optimization should, any site owner, will look forward to. This could help a lot.

    A plugin like W3 Total cache and WP Smush, respectively, can help you.



    • Hi Rod,

      I agree with your opinion on optimizing the site for speed. Good to know that you use some helpful to make your site loading amazing fast.

      Yes, checking the site speed is more important to make it better. Thanks for coming by!

  5. Hi Nirmala,

    Website speed matters a lot when it comes to conversion. If a site doesn’t load within seconds the site only encourages visitors to leave.

    You have written an amazing article. I loved the image that shows how big companies lost their conversion. I am going to share this article right now.

    Thanks for writing this amazing post.

    – Umesh Singh

    • Exactly Umesh! The site loading speed has more influence on conversion and revenue. Thus I have insisted the importance of fast loading site through this post.

      Thanks for getting time to read the information that I have written, glad you liked it. You are welcome, stay tuned for the upcoming posts.

  6. Hi Nirmala,

    Great tips on website load time. I agree with you, I won’t visit a site that takes forever to load. It’s extremely important to ensure that your site loads quickly.

    Most people won’t wait around for a slow loading site. Seems like your site doesn’t struggle with slow load time.

    Those are great results with GT Metrix. I’ve used this in the past to check my load speed. It’s a great resource for every website owner.

    Thanks for taking the time to share, have a great day 🙂


  7. I hadn’t really paid much attention to website speed until a few months back. I had just always assumed it was running fine and everything was normal and great. Then at the end of 2016 I did a site speed test on a site that was having some trouble traffic wise …. what I thought was a random out of the blue drop in search rankings … only to find out that it was taking 7 to 8 seconds to load on average 😮 Yikes. The problem was some images quirking things up, I added WP-Smush to that blog to fix the issue. Once I fixed the issue and the page speed was back to 2 seconds or less on average, my rankings started to go back up and traffic returned to its usual flow again.

  8. Hello Nirmala,

    It’s really a nice article to understand the best reason for have a fast loading website. I was just looking for this as my own website runs too slow that’s on WordPress Based.

    Now I need to consider & have to fix all these changes to have a fast loading website.

    • Yes Steve, you are right! The quick loading site would grab the attention of the visitors and hence they will come again for sure!

  9. Hi Nirmala,
    Great Post.
    Page Speed has a great role in ranking.
    Nowadays google not loves those website that takes much time to load.
    We can improve our site performance by good quality hosting and cache plugin.
    Thanks for sharing.

  10. Hi Nirmala,

    Great ideas on the website load time. I totally agree with you, I won’t visit a site that takes forever to load. It’s extremely important to ensure that your site loads quickly.I also face that problem because of the more HTTP request from server but thanks for the tips it helped a lot.

  11. This article has mentioned the key reason to exit rate, the rate at which visitor to a page exit the site on the specific page and can start to a new path. The points mentioned for the valid reason is really good to know it and I really agree with the mobile version of the site that enhance the loading time more quickly. Thank you for showing up the valid reason.

  12. Great post. In addition to other factors like the quality of your content, a website’s loading time affects your search engines ranking. Your ideas to reduce website loading times are very good. Thanks

  13. Hi,
    Fast loading sites always have more chances to rank high n search engines. It is a very important part of SEO. GTM is the best free website speed testing tool online. I appreciate the efforts which you put into this post and make it great. Thanks

  14. This is really interesting, You are a very skilled blogger. I have joined your feed and look forward to seeking more of your wonderful post. Also, I have shared your site in my social networks!

  15. Hi,
    Page Speed has a great role in ranking.
    Nowadays google not loves those website that takes much time to load.
    We can improve your site performance by good quality hosting and cache plugin.
    for more details you can connect with us.

  16. Nice article. I like the way you emphasize the importance of faster-loading sites. Great tips on website load time. I agree with you, It’s extremely important to ensure that your site loads quickly. Thanks for sharing this useful Articles fast loading website.


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