5 Valid Reasons To Have A Fast Loading Website

Are you aware of the loading speed of your WordPress business site?

Do you how fast should a website load to perform better?

How do you know how to check website load time?

SITE SPEED is always a trending matter! Every second does count!

You might ask “Why?

Let me tell you all the essential truths related to website loading speed through this post! 

Now, I would like to ask an important question, do you know the reasons for “POOR LOADING PAGES“?

If you aware of the causes for slow loading site, then you would definitely be implementing the needful strategies to make your site load lightning fast. 

And, you may also skip the below section as well! (as it is for the site owners who completely unaware of the offenders that lead to the deprived site loading.

What Are The Reasons For Slow Webpage Loading?

If you wonder, why is my website slow, check these 6 compelling reasons!

1. Unessential Plugins – Using a lot of third-party WordPress plugins that are heavy.

Key Takeaway – Use the P3 (Plugin Performance Profiler) to find out the culprit that depresses the speed of your site. 

2. Unreliable Hosting Server – Obtaining an unstable hosting service with worthless uptime.

Key Takeaway – Consider buying a top-notch hosting provider that has remarkable server response time

3. Unoptimized Images – Enclosing large size images may take up to a minute to load.

Key Takeaway – Compress the images through tinypng.com or use the WordPress plugin, wpsmushit

4. Unproductively coded theme – Getting a theme with bulky coding density.

Key Takeaway – Purchase the light-weight WordPress theme with clean & standard coding. 

5. Unnecessary HTTP Requests – Having too much of CSS & Javascript can lead to excessive HTTP requests.

Key Takeaway – Minify the CSS & Javascript files through Autoptimize plugin.

6. Uncaring Browser Cache – Forgetting to leverage the browser cache for the returning visitors.

Key Takeaway – Install W3 Total Cache or WP Rocket plugin to enable caching the static resources of your server.

Not only the above mentioned slow loading sources but you should also avoid encouraging POINTLESS redirects & 404s, FANCY flash & sliders, DUPLICATE scripts & files and ANNOYING Sign-up forms & Affiliate Banners.

If you still looking for some improved page loading tips, read my Advanced WordPress Speed Tips

Now, once you have determined that your web site is really slow, you should consider optimizing it as soon as possible.

The following tools will help you to identify reasons for the poor performance of your website which would be beneficial for you to implement the right action.

4 Best Tools To Check Your Site’s Speed

1. Google’s Page Speed Tools

This is one of the widely preferred website load testing tools since it is Google’s own creation and the results can help you to determine if Google considers your website as slow or not.

2. GTMetrix (Personally Recommended)

You can check site load time with this free online tool that analyzes your website using all the popular performance analysis algorithms, including Google Page Speed and YSlow. This website provides highly detailed results and report of the analysis.

3. Pingdom (Speed Test Tool)

Pingdom has a free website speed test tool that has a pretty simple interface. While it may not give you in-depth results like GTMetrix, but still it is an excellent tool to check your website’s speed performance.

4. WebPageTest

You can perform simple and advanced speed test through this page load time checker. Here, you will get Waterfall charts, Page speed optimization reports, and improvement suggestions. 

Here comes the key part of the post!

Why Should You Have A Blazing Fast Loading Website?

A speedier site makes much difference in various aspects! 

The success of your site depends on the time that it takes to load!

Let’s dig the matter!

why-fast-loading-site

1. First Impression To Your Visitors

The loading speed of your site has a major impact on user experience!

According to Gomez, the web performance division of Compuware, “Your visitors expect the site to load in 2 seconds, and if it crossed 3 seconds, up to 40% of them will abandon your site” 

Yes! they are true!

If someone visits you website for the first time and your website is very slow, they would never prefer to visit it again even though you have presented some valuable information for them.

Just think of this, why people always prefer to open Google.com’s home page to check if their Internet connection is working or not? It’s because their homepage loads under half-a-second and has a clean design.

Similarly, if you don’t want to lose your first-time visitors, making a better site loading speed should be your top priority.

2. Better Search Engine Rankings 

Almost every blogger or digital marketer or online publisher would like to get organic traffic from Google as it is the targeted traffic that they aimed for!

I hope, you too dream about driving a lot of traffic to your business site from search engines.

It is a technically accepted fact that Google doesn’t like the slow sites at all. Most of the time, if Google finds a page with high loading time, it would skip instantly and doesn’t even bother to index it in their search engine.

Therefore, if your website is very slow, Google Crawlers will not be able to crawl your website properly and you will realize that most of your pages aren’t get indexed in the Google Search Engine.

According to the latest Google Algorithm since the launch of AMP (Accelerated Mobile Pages), Google has decided to give preference to high performing websites in their Search Engine Ranking Positions (SERP).

If your website is slow, you may lose the search engine rankings despite having high-quality content with excellent on-page SEO.

Don’t forget that the speed optimization is also an essential part of on-page SEO and a ranking factor which most site owners tend to ignore.

3. Great Business Conversion

If you are running an Internet Marketing Business or an Affiliate Marketing Website or even a website dedicated to your SEO Services, the first step to success is to employ the speed optimization strategies. 

Who would prefer your SEO Services if your own business website is not well-optimized? Nobody will check your website’s SEO Metrics but they will definitely be affected by the overall impression of your site including its speed.

Last month, I have read a very helpful post on Forbes where they have consolidated all the Speed Vs Conversion stats!

Let me summarize the site speed and conversion stats for you!

Relationship Between Site loading & Conversion (Source - Forbes)

# The best load time for peak conversions is 1.8 seconds (Desktop)

# A 100 millisecond load time delay can harm the conversion rate by up to 7%

# Staples.com (Online shopping site) shaved the load times by 1-6 seconds and conversion gets boosted to 10%

So, there is no doubt, When load time decreases, the conversion rate increases. 

Check the below image for knowing the site speed experience of Big brands!

site-speed-improves-conversionSource: Truconversion.com

4. Low Bounce Rate

If you have an unusual Bounce Rate despite having excellent content on your website then your website’s speed might be the culprit.

There’s a psychological tendency among the Internet users to exit the website if it is taking ages to load. It doesn’t matter how detailed content you have written on your website if it takes a lot of time to load.

People who are looking for information doesn’t want to waste their time on one website. Most probably, they will spend an average time of 30-35 seconds on 1 site.

If they find it useful then they will continue browsing more content on your website. However, if your website doesn’t even load properly in few seconds, they would close the tab and search for something better.

From the same Forbes post that I have linked above, I have gathered the below stats for you!

Bond Stuck Between Site Loading & Bounce Rate (Source - Forbes)

# The most favorable load time for lowest bounce rate is 1 second (Desktop)

# A 2 seconds load time delay can harm the bounce rate by up to 103%

5. Massive Ad Revenue

If you have monetized your site with AdSense, then you should really work on your website’s loading speed.

Since AdSense uses external JavaScript and fetches details from the Google Server, it is also dependent on your website’s base speed.

AdSense Ads usually load once your website has been completely rendered in the browser. If your website is very slow, your ads may not load properly and you may lose the revenue.

Also, if you specifically use the complex and large Ad units, they can increase the website load time. In that case, you may use the asynchronous Ad codes as it would let the ads load separately.

 Here is the helpful guide for adding asynchronous Ad codes.

Usually, you would not experience any loading speed difficulties with Google Adsense, but if you are using any other Ad network or multiple Ad networks, you would have a negative impact on the user experience and finally result in revenue loss.

In such cases, you may find out the ads that take more time to load and get rid of it!

To do so, 

Right click > Inspect Element > Network Tab > Ctrl F5 (to reload the page)

Now, check the loading speed of the Ads that you have added. You may remove the ads that are lazy to load. 

Here is an image reference for you!

loading-time-ad

How Fast Should Your Site Load in 2018?

So, now, you might be thinking, “What is the ideal page loading speed to perform better?

Let me show you some valuable resources so that you will be able to understand the importance of having a fast loading website.

1. Google recommended page load time is Less than 1/2 seconds

Source: Watch this video and listen to FAQ section carefully!

2. According to Hubspot, the average page load time  is 1.5 seconds (source from Hubspot)

3. Seo Round Table says that the ideal page load time should not more than 2 seconds (Source of SEORoundTable)

4. As per Kissmetrics blog post, the site should load in 2 seconds or less (Kissmetrics – Speed Is A Killer)

5. Moz revealed that if your site speed is 0.8 seconds, it would be much better. (check the below image)

moz-site-loading-suggestion

Ideal Page Load Speed

So, from the above website load time statistics, it is crystal clear that you should make your site pages load under 2 seconds. 

When I checked the speed of my blog, wpglossy in GTMetrix & Pingdom, I got the below results.

We’re still working to improve its page loading speed!

speed-of-wpglossy-gtmetrix wpglossy-speed-in-pingdom

Final Words

Having an interactive business website is so important to surpass your competitors. At the same time, you should focus on the loading speed of your website for the compelling reasons that I have discussed in this post.  

It is necessary to keep a check on your site’s performance from time to time since some websites which are based on CMS and other scripts such as WordPress, tend to become slow due to regular plugin or software updates.

I’m sure that lowering the page load time would give the best user experience, increase the conversion rate, reduce the bounce rate, boost the SEO, and improve the Ad revenue.

If you are not able to do the site speed optimization by yourself, you can hire an expert from DigitalPoint Forums, Freelancer.com or even on Fiverr.com who can do this job for few bucks.

However, before investing on freelancers to do this job, identify the cause yourself and figure out if you can fix it yourself or not.

You may also take suggestions from other webmasters through online communities which can save you a lot of money.

Now, you tell! 

Did you understand the significance of having a fast loading website? Are you performing page load test? How long does it take for your site to load?

What are the strategies do you execute for WordPress Speed Optimization? Leave your valuable views and knowledge in the comment section! I would like to discuss with you! 

25 thoughts on “5 Valid Reasons To Have A Fast Loading Website

  1. Hello maam,
    Nice article. I like the way you emphasize the importance of faster loading sites.
    Faster loading sites not only help you in getting a good user experience, they also help in business (like amazon for example) and ad revenues.

    Thanks for this post.
    -Swadhin

    • Hi Swadhin,

      Good to see you here, thanks for coming by!

      Quick loading site is indeed needed for the web publishers to make huge profits.

      Yes! I agree with your viewpoint as well. Stay tuned!

  2. Hello Nirmala,

    Quality article!! Thanks for sharing these usefu Articles fast loading website.
    I generally use W3-Total Cache plugin for my blog. Yes, it works well for increasing page speed.

    Great post – this read was very helpful. 🙂

    • Hi Pavitra Kumar,

      Thanks for your kind words, glad you liked the article. Nice to know that you use the Cache plugin to nudge your site load quick.

      Keep visiting!

  3. hello mam
    i really agree with the headline every second count. page speed i first step to get a regular visit. thanks for sharing the points about page speed. recently i have seen some sites having SSL, i that really helpful for better ranking ?

    • HI Sahil,

      How are you? Good to see you here after a long time. Yes, the faster your page load, the more visitors, and revenue you could grab.

      Like speed optimization, purchasing the SSL is also important and yes, it is a ranking factor. Thus, few of the hosting services offer the SSL certificates for free, but some providers charge really high.

      InMotion hosting (that I use) is charging $120 for 1 year, thus I still didn’t get for my blog. Even though I buy the SSL from third-party, I need to pay the installation fee to InMotion. Hence it is getting delayed, but will buy the SSL soon.

      Thanks for reading the post and leaving your comment.

  4. Hello Nirmala, great tips on causes of why a website loads too slow and the corresponding tools to check it. I usually used GTMetrix and Google Page insights.

    Also, page and image optimization should, any site owner, will look forward to. This could help a lot.

    A plugin like W3 Total cache and WP Smush, respectively, can help you.

    Thanks

    ~Rod

    • Hi Rod,

      I agree with your opinion on optimizing the site for speed. Good to know that you use some helpful to make your site loading amazing fast.

      Yes, checking the site speed is more important to make it better. Thanks for coming by!

  5. Hi Nirmala,

    Website speed matters a lot when it comes to conversion. If a site doesn’t load within seconds the site only encourages visitors to leave.

    You have written an amazing article. I loved the image that shows how big companies lost their conversion. I am going to share this article right now.

    Thanks for writing this amazing post.

    – Umesh Singh

    • Exactly Umesh! The site loading speed has more influence on conversion and revenue. Thus I have insisted the importance of fast loading site through this post.

      Thanks for getting time to read the information that I have written, glad you liked it. You are welcome, stay tuned for the upcoming posts.

  6. Hi Nirmala,

    Great tips on website load time. I agree with you, I won’t visit a site that takes forever to load. It’s extremely important to ensure that your site loads quickly.

    Most people won’t wait around for a slow loading site. Seems like your site doesn’t struggle with slow load time.

    Those are great results with GT Metrix. I’ve used this in the past to check my load speed. It’s a great resource for every website owner.

    Thanks for taking the time to share, have a great day 🙂

    Susan

  7. I hadn’t really paid much attention to website speed until a few months back. I had just always assumed it was running fine and everything was normal and great. Then at the end of 2016 I did a site speed test on a site that was having some trouble traffic wise …. what I thought was a random out of the blue drop in search rankings … only to find out that it was taking 7 to 8 seconds to load on average 😮 Yikes. The problem was some images quirking things up, I added WP-Smush to that blog to fix the issue. Once I fixed the issue and the page speed was back to 2 seconds or less on average, my rankings started to go back up and traffic returned to its usual flow again.

  8. Hello Nirmala,

    It’s really a nice article to understand the best reason for have a fast loading website. I was just looking for this as my own website runs too slow that’s on WordPress Based.

    Now I need to consider & have to fix all these changes to have a fast loading website.

    • Yes Steve, you are right! The quick loading site would grab the attention of the visitors and hence they will come again for sure!

  9. Hi Nirmala,
    Great Post.
    Page Speed has a great role in ranking.
    Nowadays google not loves those website that takes much time to load.
    We can improve our site performance by good quality hosting and cache plugin.
    Thanks for sharing.

  10. Hi Nirmala,

    Great ideas on the website load time. I totally agree with you, I won’t visit a site that takes forever to load. It’s extremely important to ensure that your site loads quickly.I also face that problem because of the more HTTP request from server but thanks for the tips it helped a lot.

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