How To Improve Your Keyword Search Results Ranking?


My ten years of blogging journey are just awesome 🙂 It has taught me many life and marketing lessons that let me earn consistent growth!

GROWTH? Yes, in terms of FAME & MONEY!

I’m an SEO freak; I keep myself updated with the latest search engine algorithms to play well in the search results.

Therefore, if you want to improve your keyword search ranking, this long piece of content is for you!

Don’t get panic with the extended guide; it is easy to understand and never bore you 🙂

Let’s come to the topic!

Bloggers have often asked me,

My keyword ranking is dropping; what should I do?

How to boost search ranking for a specific keyword?

How to get my blog post first page on Google?

How to rank for a keyword fast?

And so on.

Thus, I took an excellent opportunity to reveal some useful strategies I follow.

The primary aim of creating every blog post is to drive organic traffic through which I bring the focused audience to my content.

Even though I’m not an SEO expert, I have understood the techniques that could please the search engines in a better way 🙂


Getting people from the search engine results to your site is not rocket science.

The concept is simple!

You must perform the keyword research process professionally and find out rankable keywords.

Grabbing the low-competition keywords is easy with premium keyword discovery tools like Long Tail Pro, KWFinder, and its alternatives.

However, you should understand that the SEO does not work as we want!

Not only researching the keywords but the ranking of the best search engines also depends on a lot of factors like

  • Domain age of your site
  • Quality of links that you have built
  • Value of the content that you have written
  • The loading speed of your website
  • Content CTR in search engines
  • How long the visitors stay on your page
  • Level of Social media presence
  • Number of semantically related keywords in your content

And much more!

You have to focus on everything I have mentioned above, and thus you can stay authoritative to the eyes of Google and other search engines.

On the other hand, if you choose a very low competition niche, it is more likely to rank on top with high-quality content and perfect on-page SEO practices. (Yes, you don’t need to build the backlinks)

Now, let’s come to your requirement, how to improve the keyword ranking in search results?

I used to do several experiments to perk up the keyword ranking of my blog posts. 

There is no fixed rule to be followed!

You may implement the suggestions I will reveal and keep watching the progress.

Before getting into the helpful keyword search ranking boosting tips, let me tell you a few things that you need to avoid.

Things To Be Avoided To Boost Your Organic Ranking

1. Do not stuff the keywords in the title and content; instead, you may use keyword variations

2. Do not focus much on commercial keywords; instead, you may target INFORMATIONAL keywords

3. Do not build irrelevant dofollow backlinks

4. It’s better to ignore the Profile creation/Directory submission backlink strategy

5. Stop using the HTTP Version, free WordPress theme, and low-quality hosting server 

If you want to stay 100% safe from Google search ranking drop, check reasons why Google will affect your site rankings!

Now, let me walk you through the eight steps of keyword search rank improvement practices.


I mentioned that organic ranking depends on several factors, so the following strategies may not work for you.

Anyway, I advise you to follow the approaches below to improve your page rank for a particular keyword.

8 Must Follow Tactics To Boost Your Keyword Search Ranking 

</p> <h2>1. Keyword Re-Research</h2> <p>

Re-Research? Are you hearing it for the first time?

I know you have already done the keyword research task before writing the content.

Now, I’m asking you to do the keyword research again!

How to do Keyword Re-Research? 

Find out the current ranking of your blog post and the keywords (you want to improve) that you are driving little traffic too.

For Example:

Let’s assume your blog post holds a position on the 2nd or 3rd page of Google, and thus, you will be getting the organic keywords in both Google Analytics and Google Webmaster Tools.

I hope that you have added GA and GWT to your WordPress site.

Visit Google Analytics > AQUISITION > All Traffic > Channels > Organic Search


Visit Google Webmaster Tools > Search Traffic > Search Analytics


From the list of keywords, collect the keywords related to the blog post that you wish to rank top.

Why Gathering The Search Phrases From GA & GWT?

Including these keywords would help to achieve high TOPICAL AUTHORITY (depth of expertise) and fill the gaps in your content.

</p> <h2>2. Make Your Content Better Than Before</h2> <p>

After collecting the most appropriate LSI keywords for the second time, write and add some informative material to get better rankings for keywords. 

Do not edit the article too often!

Keep everything ready (keywords + fresh content) and update the post.

How To Make Blog Posts Better? 

Here are 5 quick tips!

1. Add keyword variations in H2 & H3 tags and use Table Of Contents Plus WordPress plugin (TOC) to get displayed in SERPs.


2. Make sure you follow the Best On-page SEO Strategies and keep the keyword density around 1%.

3. Ensure that you have written Attention-Grabbing Title to improve the click-through rate by the searchers

Here are some SMART yet Attractive Titles

# Top-Notch SEO Tools To Buy in 2018 (Don’t Miss To Check #2 Tool)

# Best Cheap Managed Hosting For E-Commerce (#3 Is Most Reliable)

# Excellent Alternatives For Long Tail Pro (Check The Bonus Tool)

4. Outbound Links (External links) are considered as one of the search engine ranking factors; hence, you may link some valuable resources of the industry influencers.

Don’t miss to reach them and tell them that they got mentioned/featured like this


You will get social reshares by the mentioned expert, and sometimes they may be interested in linking your blog post to their upcoming articles.

5. Write a Resourceful Meta Description (155 characters) by keeping the search users in mind and include a call-to-action along with the primary keyword.

If possible, use the keyword variation there as well. Here is an example


</p> <h2>3. Internal Links & Anchor Text</h2> <p>

So, you have collected the semantic keywords and updated the blog post that you wish to move forward top on search engine results.

Now, it’s time to focus on Internal Linking & Anchor Text, as they both dominate in improving the keyword search rank!

(Anchor Text – The text you use when you link the post)

When you interlink the posts, use the keyword phrase you want to rank for. Also, please do not use the same keyword as Anchor text for several internal links; instead, you may use its close variations.

For Example

WordPress Block IP is the target keyword that needs to be boosted, and you may use the exact phrase as Anchor text while interlinking the posts at relevant places.

You may also use the LSI keywords like “Block IP in WordPress,” “Ban WordPress IP” & “Blacklist WordPress IP.”

How To Do Internal Linking Effectively? 

Internal linking can be done in 2 ways!

1. Look at your old blog posts and take the related ones to the content you have just updated with new data and semantic keywords. 

Add the post URL (that needs to be enhanced) with the right anchor text.

** PRO TIP **

 While adding the URL (the post you want to rank top), make sure that you’re inserting at the BEGINNING of the old posts to pass more LINK JUICE 

2. Writing the new blog posts as supporting articles to the content you try to rank for is also a wise move regarding keyword search ranking improvement. 

Create informative blog posts (2-3) and naturally link the post you want to boost the search engine position. Here also, try to add the URL at the start of the new content.

Adding the target URL to the old & freshly made posts through the internal link will enhance your keywords ranking.

</p> <h2>4. Get a Social Presence</h2> <p>

It is well-known that SEO & Social media are correlated, which can increase your keyword ranking. 

How To Improve Your Organic Search Ranking With Social Media?

1. After editing the blog post with better keywords + content and linking to the old & new posts, earn some social signals from major networks like FaceBook, Twitter, and Google Plus.

2. Verify that you have optimized your social profiles for keyword searches. Include the target keyword in your headlines, bios, and links to your social media profile. 

3. It is clever to leverage powerful platforms like Medium and LinkedIn by publishing new content and link the post naturally from there.

4. Bizsugar and Klinkk can get the dofollow backlink for your blog post, so make use of those blogging communities.

5. Repurpose the content you want to tweak through a visual presentation and upload in SlideShare (Insert the URL in the presentation).

</p> <h2>5. Guest Blogging</h2> <p>

Contributing guest posts on ACTIVE blogs is one of the best strategies that would work like a charm in perking up the performance of your target keyword or content.

Please note that I have mentioned the word “ACTIVE” blog.

Yes! It would have a good reader base and supporting community.

Bloggers make mistakes in choosing blogs to contribute to their guest posts. They always look for the DA of the blogs.

From my point of view, looking at the DA of the blogs for guest blogging will not be much help. Instead, you may search for blogs with loyal readers even though their DA is below 25.

And the reason for this is your blog post (with the post link that you want to rank) will get read by those devoted audiences, and it would tweak your organic ranking.

How To Choose The Blogs For Guest Blogging?

** PRO TIPS **

 1. Do not pick the blogs that have thousands of dofollow backlinks, and yes, they might be built through spam methods for quick results. 

Use the AHREFs tool to check the dofollow backlink count of the site you would like to guest blog.

In the below image, you can see what I am exactly talking about! Is it possible to build 5K+ dofollow links?


 2. When you get a chance, link your guest post to your blog post or when you contribute articles for other blogs. It will pass the link juice to your guest post with your target URL to improve. 

How To Write The Guest Post?

Here, guest blogging aims to advance your keyword search rankings.

Therefore, select the topic related to your high-rank aiming post after choosing the active blogs.

1. Read their guidelines

2. Write a useful piece of content with excellent resources.

3. Craft error-free posts through a proof-reading tool

4. Show your expertise but ensure that you’re writing the facts (Do not use “I Think,” “It May Happen,” etc.)

5. Add your blog post with proper Anchor text (you can use the exact keyword that needs to be moved top in SERPs and try to embrace the link to the earlier paragraphs of your guest post)

6. Include a CALL-To-ACTION and Avoid inserting affiliate links.

</p> <h3>6. Speed Up Your Blog</h3> <p>

In 2010, Google officially confirmed that it is counting site speed as one of the ranking factors. It expects the site pages to load in under 2 seconds or less.

This rule is to offer the best results to the search users, as they are impatient and would bounce off your site.

When you care about user satisfaction and happiness through a fast loading website, Google and other search engines will bless your site with a higher search rank.

Why Your Site Speed Is Slow?

Poorly coded design, Unreliable hosting, Uncompressed images, Post revisions, Numerous Ad banners, Unessential scripts, and redirects are some of the frustrating reasons for slow-loading websites.

I have written a lot to increase WordPress Speed!

Just have a glance at them

Essential Tips To Speed Up WordPress

Advanced Speed Optimization For WordPress

How To Optimize WordPress Database?

I have also listed some fastest WordPress themes that would make your site load in very few seconds.

</p> <h3>7. Have Your Eye On Dwell Time & Bounce Rate</h3> <p>

It is good that you have recognized the importance of making the site fast to lower the bounce rate.

But still, if you have an unpleasing design with poor site navigation and most horrible content readability, the readers will surely skip your site.

They may also hit the back button of their browser without taking action if they do not get what they have precisely needed!

This, in turn, increases your site’s Dwell time or bounce rate and may affect your keyword ranking in search results.

What are Dwell Time and Bounce rates?

Dwell Time – The amount of time that elapses between the search result click of a user and then coming back to the SERPs

Bounce Rate – Bounce rate is a single-page session metric. You will get a high bounce rate when the readers don’t perform actions like hitting other pages or the read more button.

According to Google RankBrain Algorithm, you will be ranked when your page satisfies the visitors landing on your site to get a specific solution.

View the images below; you can understand them easily!


Image Credit:


How To Reduce The Dwell Time & Bounce Rate?

Encourage the visitors to stay longer on your site and offer what they are precisely looking for!

1. Get a good site design with simple navigation and mobile responsiveness

2. Ensure your content is more accessible (Break down the paragraphs and use bullet points).

3. Do not use annoying pop-ups and advertisements

4. Interlink your relevant blog posts for further reading/reference

5. Increase user engagement through useful videos, images, and infographics

6. Include a clear cum convincing Call-To-Action.

Where To Check The Bounce Rate Of A Page?

You may use the Goole Analytics tool to understand the user behavior (Behaviour > Overview)


</p> <h3>8. Blogger Outreach</h3> <p>

Building a meaningful relationship with the co-bloggers and the industry authorities for a specific purpose can be called Blogger Outreach.

You may use this “Reaching Technique” to get a contextual backlink for the content you want to improve your keyword search ranking. 

How To Do Blogger Outreach To Acquire Backlinks?

1. Identify the active bloggers related to your niche; Use or

2. You may also set a Google alert for the keyword that needs a peak presence to get the announcement when someone has published the relevant content from where you can get a backlink.

3. After collecting the list of bloggers or getting notifications in the Google alert, build a respectful relationship by sharing their content, leaving comments on their blog posts, and pinpointing the broken links/outdated data (If any). You may also feature them in your blog post. This long-lasting relationship matters!

4. Direct approach method for your link-building campaign wouldn’t be fine because most of them might refuse to respond when it comes to offering the Dofollow link

5. After making a successful relationship with passionate bloggers shoot a polite outreach email by praising their work.

How To Write An Outreach Email?

Here is a helpful format 🙂

Subject: Add Value To Your Resource Page

Hey (NAME)

I’m glad to say that I’m a regular on your blog. While reading one of your blog posts, I came across your resource page about (Topic).

I would say that it is an impressive piece of content that helped me a lot. The sources that you have linked to your article are useful. I also noticed that you have discussed (Your Topic)

It reminded me of my recent excellent work on the same topic; have a glance (Your Blog Post URL). I would love to know your feedback.

Moreover, it might be an excellent fit for your resource page. I would request you consider linking my post to yours. I’m sure that my article will return value to your readers.

I’m interested in doing the return favor; expecting a positive response from you. Keep doing your fantastic job!



Wrapping Up

Doing the perfect SEO is a great ability! It is impossible for everyone, but it is a painless task for dedicated bloggers.

If you want to tweak your keyword search results ranking, check the current positions of your keywords. It will give you an idea to optimize your content.

I hope I have listed the best SEO Tips to improve your Google search rank so that the search engines can receive the right signals.

Do not perform over-optimization!

So, did you like this post on how to improve your keyword search ranking? Are the tips useful? Did I miss mentioning anything?

Connect with me in the comment section, and let’s discuss how to boost the keyword ranking!

by Nirmala
Nirmala is an avid blogger, WordPress enthusiast who has been blogging since 2010. She loves to write useful WP tips & tricks on this active blog.

88 thoughts on “How To Improve Your Keyword Search Results Ranking?”

  1. Hey Nirmala!

    What a helpful blog post on SEO!

    You are spot on with these tips. And I do agree with what you have mentioned here; “do not over optimize”.

    Yes, you want to do some on-page SEO, but remember that you are writing for a human being and not the algorithms alone. Personally, I don’t really follow much of the on-page SEO, because it can cripple my creativity and my writing. I just want to provide a lot of unique and super helpful value to my readers, so I focus mainly on that. Afterwards, I sprinkle my content with a few long tail keywords.

    Thank you for sharing this!!

    Super helpful for the new blogger!

    Best regards! 😀

    • Hi Freddy,

      Glad you liked my post, I feel good that I could help my readers in some way!

      I’m accepting your thoughts about on-page SEO and yes, it would spoil the content quality and distracts the creative mind juice.

      As you said, I too focus writing on helpful content and add some LSI keywords later in the content.

      Thanks for your kind appreciation. I hope it would help the newbie bloggers to establish their foot on the Blogosphere.

      I have seen that you shared my post, thanks, means a lot. Stay tuned forever!

  2. Hi Nirmala, Great share all together,

    Internal linking is definitely one of the best ways to boost the search from the existing high PA pages, even if the page authority is not that great, internal linking would be a great practice to go with, though I not a big fan of anchor texts. The idea of the guest posting is evergreen, one of the ethical way of link building and exposure.

    Have a great day ahead!

    • Hi Naveen,
      I was expecting your comment as you are one of my loyal readers 🙂
      I 100% agree with your opinion. Internal links represent the level of expertise which is a good signal for the keyword uprank. Yeah, I too don’t prefer following the strict Anchor text strategy; I just do in a meaningful way.
      Exactly! I love guest blogging. It not only helps to build links but also lets me create a significant network with the blog enthusiasts. Thanks for your visit, keep coming and commenting!

      • Excellent tips. As you pointed, using GA & GWT is the best way to find keywords that you’re already ranking. Then, perform keyword research so you can optimize for similar keywords to boost your traffic.

        Also, it’s always a better idea to focus on using long tail keywords. Use LSI keywords as well so you don’t have to worry about keyword stuffing.

        And.. never forget to build links to your high traffic blog posts. That’s the only way to sustain your keyword positions.

        I lost so many keyword rankings just because I neglected to build links. You should always build links and optimize or update your existing content to boost their organic traffic.

        Great share!

    • Hi Neha,
      Yes, “Keywords” plays a vital role in driving the organic traffic. I would always advise my readers to perform the in-depth keyword research process and identify the rankable search phrases. Thanks for coming by!

    • Thanks for reading my keyword ranking tips. Yes, you may implement them and let me know the results. I”m glad about your wishes, thanks Sadhan!

  3. Hey Nirmala,

    Have read your content, it was so much useful for me as I am developing my new website. Thanks for your review. You have insisted about the website speeding. Is there any easy way to speed up loading time of my website. It would be useful for me to develop my website.

    Thanks & Regards
    Saravanan Sundaramoorthy

    • Hi Saravanan,

      Good to know that you are creating a new website. All the best!

      Yes, the page loading speed of a website is a ranking factor and hence it is essential focusing on boosting the site load speed.

      Get a reliable hosting server like Cloudways, fast loading theme like GeneratePress and Optimize the images. I have written a bunch of helpful tips to speed up the WordPress blog and I have linked to this post. You may refer them.

      Stay tuned!

  4. Keywords are only part of the equation. Anyway, it is always a good practice to pay attention to keywords so that you can are more likely to get rank and index by the search engines. On the other hand, the practice of using relevant keywords have the negative effects of causing you to join the herd whereby new keywords are not explored and might result in loss of opportunity. For instance, there might be some long tail keywords or even the main keywords that are not highly competitive but which shows signs of increasing trend. If you try to stick to popular keywords only, you might miss on the early boat for new keywords which you can rank for highly since you are the early birds to include that in your article titles.

  5. thanks for sharing such a useful tips for improving keyword search ranking.keep sharing post like this so that we may use it for improving my search ranking

  6. Thanks for the helpful article.
    Now, your step by step instruction, I will improve my blog website performance.
    Because, I am new, so, I need these types of article for improvement of my Stand.

    • Hi Sanjeev, I just overlooked your blog, it looks good. However, I would suggest you use WordPress CMS and do blogging in a professional manner. Site design matters a lot. Thanks for reading the post. If you need any help in doing the keyword research and improve keyword ranking, please reach me @ [email protected]

  7. Hi Nirmala,
    Thank You for the Knowledge Sharing ! It is very helpful for us keyword is important part of the website ranking.Can you please tell me how i can select the keywords?
    Social Niti (Kiran)

  8. Hi Nirmala, First I would like to thank you for sharing this and it was a good read. I am still new in digital marketing and still learning. Your blog is very helpful and I guess I’m going to follow you from now on. I am trying to apply long tail keywords right now in my websites but still not sure why I my website is not ranking up in google.

  9. Hello Nirmala,

    This is an amazing post stuffed with valuable information. The Tips not only seems legit but effective too. Thanks again for sharing an informative article. It is detailed and helpful.

  10. Hi Nirmala,
    It seems that you are quite right and I really value your teachings as a guide, You are doing great work and are really an inspiration for beginners like me.

    Hope that I also make it big like you someday. This is not flattering but a genuine thing which I am sharing with all

  11. This is an extremely comprehensive guide on SEO and Keyword ranking.

    I’m still pretty new to all these and I’m trying my best to focus on the data daily. I want to improve speed, reduce bounce rate and have a better-time-on-site.

    Do you know what’s a good bounce rate to achieve?

    Thank you, will work on improving one SEO metric at a time.


  12. Hi Saravanan,

    Good to know that you are creating a new website. All the best!

    Yes, the page loading speed of a website is a ranking factor and hence it is essential focusing on boosting the site load speed.

    Get a reliable hosting server like Cloudways, fast loading theme like GeneratePress and Optimize the images. I have written a bunch of helpful tips to speed up the WordPress blog and I have linked to this post. You may refer them.

    Stay tuned!

  13. First I would like to thank you for sharing this and it was a good read. i can provide SEO JOB TO MY CLIENT. Your artical is very helpful for newbies. thanks for this great effort.

  14. This is an extremely comprehensive guide on SEO and Keyword ranking.

    I’m still pretty new to all these and I’m trying my best to focus on the data daily. I want to improve speed, reduce bounce rate and have a better-time-on-site.

    Do you know what’s a good bounce rate to achieve?

  15. I have many doubts before coming to your site. All my doubts have solved after reading your blog post. I will use these different tips on my blog. Thank you so much for this blog post.

  16. superb post,
    your blog was very important for me. SEO play an impoirtant role in boost keyword in search engine. thanks for this information.

  17. Hey. Thanks for writing and sharing this article. It was really worth reading. As a blogger, I know how important keyword search is. To get your page ranking high it is very crucial to keep track of SEO. Really a nice article.

    • Hey, great article there. Very insightful. I just started blogging and finding it hard to even rank on the 3-4th page. This article gave me some ideas.

  18. Thanks for writing a refined article. Keyword ranking is a long process. It involves posting of lot of articles, social media promotions, guest posting etc. which can help you achieve the ranking

  19. This is one of the most significant blog I have read till date. This is really going to help people who want to make a career in blogging. 🙂

  20. Thank you for sharing this blog. The blog is really interesting and knowledgeful. This blog describes how to improve website keywords search ranking. through off-page SEO,we are getting backlinks and our website keywords are promoted on the search engine.

  21. This is one of the most significant blog I have read till date. This is really going to help people who want to make a career in blogging. 🙂

  22. Hey admin Iam Read your post and it amazing informative for me because I am new WordPress blogger .
    Thanks for helpful article

  23. Hello
    Nice blog, thanks for sharing it with us.I am fresher in this field so I wanted to read such an informative blog. Keep posting

  24. Hello,
    This is best article about improving keyword search ranking. From above guide I have learned a lot from like: keyword research, speed of blog, alt tag, meta description and many more.
    I have one question which tool for keyword research ?

  25. Hey Nirmala!

    What a helpful blog post on SEO!
    I really thankful to you For this amazing Gift for my SEO Experience, And Those 8 tactics are like iI know some of them but not all of them thank you Once Again.

  26. This is Amazing article!
    I am waiting for this article!
    This article is all about how to improve keyword ranking in search engine.
    It’s wonderful piece of content , I am enjoying this guide.
    Thanks a lot.

  27. This is one of the most significant blog I have read till date. This is really going to help people who want to make a career in blogging And SEO. Thank You!!!

  28. It was really worth reading. As a blogger, I know how important keyword search is. To get your page ranking high it is very crucial to keep track of SEO. Really a nice article. And Helpful for every Blogger.

  29. Great article!
    SEO has to be the most challenging aspect of blogging so I appreciate the write-up. and business listing is also one of the best ways to create backlink, and backlink helps to rank the keywords.

  30. I really appreciate your content improving keyword search ranking.
    I have learned a lot from your article for doing SEO.

    Thanks a lot, Nirmala for sharing such useful content.

  31. Hello Mam

    Thanks alot for this such helpful information about to increase keyword search ranking.

    As i am beginner in blogging so these tips really helps alot to improve search ranking.

    Thanks 😊

  32. Awesome Article… The lot of information available within the article, it really help us lot.
    Thanks for sharing…!

  33. Hi,

    I really appreciate your article. Thanks for sharing valuable information SEO blogging is one of the critical task to rank your keywords on the search engine result pages. Backlinks activities are more helpful to improve your keywords ranking. It really helpful for me.

  34. Thanks for this great article, I started blogging but it has not been easy, I will deploy the guide here to see how it turns out

  35. A keyword is the best thing for the ranking. the keyword is taking a biggest space in seo. A digital marketer can relate the power of a keyword.

  36. It was quite interesting to read. As a blogger, I understand the significance of keyword research. It is critical to maintain track of SEO in order to get your website ranking high. This is a really good article. And beneficial to me.

  37. Amazing content…. I, myself was struggling a lot with this until i came to know about SEO. After learning & practicing SEO tactics the game suddenly changed. So importance of SEO can’t be much explained. Thank You 🙂

  38. It’s a great article.
    No words for it.
    I am also in the SEO game for last 10 years and I really appreciate your research and understanding.
    Keep sharing this kind of insightful articles.
    All the best.

  39. Hi, this is my first time visiting this web page. This blog is really informative for me. Thanks for sharing. keep posting. This Blog Is really informative for us. Thanks For sharing this blog.

  40. Your post is very great.i read this post this is a very helpful. i will definitely go ahead and take advantage of this. You absolutely have wonderful stories.


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