Are you looking for some exceptional email newsletter tactics to move your business to the next level by improving the user experience? You are at the right place!
Email marketing is not dead yet. It might be a traditional marketing strategy, but it is as popular today as it was when it started. The techniques, however, have evolved.
An email has a high user engagement and click-through rate compared to the top three social sites (Facebook, Instagram, and Twitter).
According to Optimonster, emails have an open rate and click-through rate of 22.86% and 3.71% respectively. Besides, emails are the most appropriate channel for business communication.
Customers want to engage with brands and get the latest updates about new offers and product launches through emails instead of social media.
The question is, “how exactly can you engage your customers through email newsletters”? Let’s check out the six email newsletter tips that work for all sizes and types of businesses.
Top 6 Email Newsletter Tactics for better user engagement
You have a long list of subscribers and a good customer engagement rate. However, it will be of no use if your newsletters fail to convince your prospects. Remember that your end goal is conversion.
Sending those long, boring, essay-format emails to your clients will not be helpful in grabbing their attention. If you want to make an impact, you need to come up with an engaging and informative email newsletter—something that gets your readers to your landing page.
You can attract a large number of customers to your online and land-based store using a carefully crafted email marketing campaign.
I have put together six email newsletter tips that will make your job easier and help you get the required levels of engagement from your email newsletters. Let’s get into them!
1. Build a solid welcome campaign
Emails with a personalized opening line are 26% more likely to be considered than those with random headings. You need to engage your customers from the start. The moment they sign up for your email newsletters, they should feel like they are given a personalized treatment.
Your welcome campaign is the first email your target customers receive as soon as they join your club. So, make it as engaging and informative as possible.
Address your customers with their names and give them a warm welcome. These small gestures can be a difference between a prospect converted into your customer and a user unsubscribing your email newsletters.
According to Hubspot, welcome emails are 50% more likely to be opened, and they are 86% more effective than regular newsletters.
Take a look at Uber’s welcome email campaign.
They have added every detail about the services, steps for booking a ride, how one can get started, and how to get in contact. Started with a simple thank you message, Uber has nailed it.
Your welcome email should be detailed. Keep it informative. Add pictures, make it look professional, and put an incentive for your new users. These tricks work for all types of businesses, irrespective of industry and size.
The purpose of the welcome email campaign is to educate your users about the type of content you will share, how frequently they will receive an email from you, what kind of offers they can expect. You must add your contact information so that they can get in touch for further queries.
It is the first step to building a loyal customer base. It also gives your audience a good reason why they should stick around. Give your best!
2. Keep it simple and fun
A fun element in an email newsletter is an impressive way to attract the attention of your audience. Even if they are not interested in buying your product, they will gain the required information by reading your email newsletters and that might lead to a change in mind.
The real question is how to make your email funny and entertaining. This is especially challenging for businesses sending an informative email newsletter. Think about a joke, a meme, or any funny thing that looks relevant to your brand.
If you can’t brainstorm on memes or jokes, try to keep your tone humorous as Hawthorne did.
This is a perfect example of a funny tone and engaging copy and they have nailed it.
The company in question sells facial beauty products. They have used humor to ask people why they should use face wash.
In the following email, the company has added a quiz part to help customers find the best face wash.
Similarly, your email copy should be tailored to the needs of your audience.
Not every email newsletter needs to start on a funny note. You could use quotes and videos as well. A meme also works in such scenarios.
3. Build a smart and easy-to-use feedback form
You can collect insights into your email’s performance. But, these technical numbers do not tell you whether your audiences liked your content or not.
Anyone can have a high click-through rate for their email newsletters. You can get your audience to open your email using a custom-crafted opening line, but what about the engagement? What about ensuring that they read the email and take action? And that of course will always be your primary goal!
This is where a feedback form comes in handy. Ask your audience to leave feedback for every email. Make sure to keep the format simple. Hire programmers who have taken the Java coding test to build the best feedback forms and newsletter campaigns.
In the following example, check how the food service company has kept the feedback form simple without much of a fuss. There is no lengthy survey, only three emoticons.
There is a good chance your customers will leave feedback after they are done taking your service. After all, it is a one-click process. Plus, it looks quite engaging.
You could also use visuals to ask your customers to describe their experience with you. Do not ask them to send an email or complete a survey. It is too much to ask.
4. Build a solid relationship
Emails that brag too much about your products may not leave a strong impact on your audience. Your customers do not want to know the benefits of using your products and how your services can be beneficial for them.
It is not a webinar or a book that can be promoted (unless you are an author selling a book). Selling a product by email does not make any sense since email is only a way to bring your customers to your landing page or the product page.
Consider it as a way to connect more with your audience. Learn about them. Ask them questions to know what they are interested in, what type of content they like, and whether they are interested in your product. Take feedback and send regular updates for your latest offers.
Remember their little details, such as their birthdays, and offer something special to them. That’s the treatment your customers expect from you.
JetBlue did it really well! See how they have remembered the day the customer joined their services and sent a personalized email. It is a wonderful way to build a long-term relationship with your customers and keep them engaged with your brand.
Selling your product is not your final goal. At the end of the day, it is your customer service that your customers will remember you for—the better your services, the higher your repeat purchase rate.
5. Keep Your CTA Simple
Take Youpreneur, for example.
Customers are highly likely to click on the “get instant access” button, as it is too impressive to be missed.
Emails featuring a simple and single Call to action (CTA) saw a 371% increase in click-through and a 1617% increase in sales.
One of the biggest mistakes of email marketers is adding “continue to read” or “click here to learn more” options.
Do not complicate it for the readers. Your email newsletters are designed to make it easier for your customers to know about your services so they can decide if they should buy your product.
A vast majority of your customers will not even bother to visit your website from your email just to finish reading the article. Your call to action is the final step. You don’t want to lose customers at this point.
Design a simple CTA and have only one redirect link that directs your prospects to the purchase page.
6. Use ready-made templates
If you can’t figure out the right colors and designs for your newsletter, or you don’t have time to build an email newsletter from scratch, why don’t you use the ready-made templates instead?
Let’s say you are launching a new product in the market, and you need a perfect email template that attracts views. Check out the latest product launch email examples and use the built-in templates to craft your newsletter.
The biggest advantage of these built-in templates is that you don’t have to select colors, designs, or text. Just add your offer details, and you are good to go!
There is no sure shot success strategy for email newsletters. However, you can increase your customer engagement using the above email newsletter strategies.
These email marketing tips will help you grab the attention of your audience, increase your conversions, and build your customers’ trust in your brand. Hope this helps!