7 Best Free And Premium SERP Checker Tools For Keyword Rank Tracking

Are you looking for some best SERP checker tools to often check the search engine ranking for your targeted keywords? If yes, then you are in the right place to get the excellent tool that would meet your requirements. 

Even though you are doing the keyword research correctly to find out the best low competition keywords along with the LSI keywords, it is essential to track the performance of the published content. Here is where you need the best SERP rank checker tools. 

In my earlier post, I have shared some useful tips to improve the keyword search results. However, the most critical factor is to determine if the keyword rankings are growing or declining. That’s how you can analyze whether your marketing campaign is moving in the right direction.

Before getting into the details of the SERP checker tools, you must be aware of the importance of tracking the search engine ranking positions! 

What Is SERP And Why Keyword Rank Tracking Is Important? 

SERP is the acronym for Search Engine Results Page or abbreviated as Search Engine Ranking Position.

In the digital marketing world, analyzing and monitoring SERPs is very crucial as it gives a hint on the progress of the online marketing campaign.

Yes! The keyword tracking on Google and other search engines is essential and let me tell you the valid reasons to track the position of your focused search terms. 

  • SERP is the result of the on-page and off-page SEO that you have done for your content. If you have reached the top rankings in Google search engine for the targeted keyword, then you are doing the SEO process (Keyword research, Great-Quality content with perfect on-page SEO, Social signals and Backlinks) in the right manner. 
  • SERP tracking is a must-do rule to ensure that you are staying away from the negative SEO impact. At least if you could rank on the 3rd or 4th search engine page results, then you can feel free that your SEO does not ruin your keyword ranking. 
  • The third valid reason for rank tracking is to boost your site traffic. Yes, as you know that the keywords rank on the 4th – 10th page on Google search can bring a little traffic to your website. And, if those keywords have medium-high search volume, and then you have a high potential to increase the traffic by improving the SERPs through a content update or building the quality backlinks.
  • SERP tracking will let you know who your competitors are and how they could perform in search engines. You can steal their ranking keywords and find out what makes them get high SERPs. So, you can always keep an eye on their ranking search phrases to crush them easily.
  • And the final benefit – If you manage multiple blogs or handle the online marketing campaign for several sites or offering the SEO services for clients, then you have to monitor the SERPs for each targeted keywords and make a plan for the further improvements. Here’s where the best SERP checker applications come handy as these tools will automate the entire process of analyzing and monitoring the search engine rankings as well as keep track of the competitors.

I hope you have come to know the benefits of SERP tracking process! 

However, the real question is how accurate these SERP tracker tools are. Well, that’s a gamble you need to take as most of these applications are programmed differently.

How To Select The Best SERP Checker Application? 

A plethora of tracking tools available on the web and hence you have to get the best one rather than picking any ineffective keyword rank checker app to watch the Google rankings of your targeted keywords. 

Before buying the rank tracking app, ensure the following qualities are present

  • A large number of keywords that can be tracked daily or per month
  • How accurate the SERP position results are
  • Should support local and Mobile rank tracking
  • Provides clear & detailed reports that can be exported 
  • Affordable pricing plans

To save your valuable time, I have listed some excellent SERP check resources both free and paid that are worth buying and using. Let’s get into the details! 

7 Best SERP Check Tools To Monitor The Focus Keywords

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Of course, you can always Sign up/Buy SEMRush, AHREFs, or MOZ to keep complete track of your SEO campaign. 

These premium SEO tools are capable of monitoring and reporting the performance of your sites in relevance to the keyword rankings and traffic growth.

However, these tools are quite expensive but worth your investment if you are looking for a tool which offers more than just keyword tracking.

Here are some cheaper alternatives for the expensive SEO tools! 

Premium Yet Affordable SERP Checker Tools of 2018

If you are a little tight on your budget, then you can always try out some excellent, and affordable SERP ranking tracker tools exist on the web today.

1. SERP Checker & SERP Watcher

SERP Checker and SERP Watcher are the ultimate SERP Competition analysis and rank tracking tools that every blogger or digital marketer must have. Both come as a bundled package from Mangools where you get KWFinder, SERP Checker, SERP Watcher, Link Miner, and Site Profiler.

While SERP Checker and SERP Watcher will be enough for SERP and Competition analysis, the other tools in the package can also come handy to drive your marketing campaign in the right direction.

Best Features Of SERP Checker & Watcher

  • Get the critical rank tracking data through the distribution charts
  • Daily keyword position updates and interactive reports with localized results
  • Track the overall progress via the Dominance index that represents the unique organic traffic
  • Track the desktop and mobile results
  • Set up custom event-based automatic alerts
  • Unlimited tracking domains and 100 SERP analysis/per (In the basic pricing plan) 

Starting at $29.90 per month, the SERP Checker and SERP Watcher from Mangools is a much cheaper deal compared to premium tools like Ahrefs, SEMRush, or Moz.

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2. AWR (Advanced Web Ranking)

AdvancedWebRanking claims that the rank tracking made easy through the white label reports that are accessible from any device. Several thousands of brands & agencies are using this SERP keyword checker to enhance their business growth.

One of the major highlights of this rank tracker is that you can track the keywords in any language you want. Moreover, it uses the human search emulation mechanism and geo-located proxy servers to provide the data with high accuracy.

Best Features of AdvancedWebRanking 

  • Easy to use interface
  • Track rankings from 3000+ search engines over 130 countries
  • Not only white-label reports but also supports customizable ready-to-use reports
  • Powerful API to integrate full SERP data
  • Sync your Google Analytics and Search Console accounts
  • Free 30 days trial without the need of Credit card 

The starter plan of AWR is just $49 per month with 2000 Keyword tracking limit. 

awr-rank-tracker

3. Long Tail Pro Rank Tracker

Long Tail Pro is most commonly known as the ultimate keyword research tool developed by one of the top bloggers and affiliate marketers globally.

Created by Spencer Haws from NichePursuits.com, this keyword research tool is based on the insights from a successful blogger and affiliate marketer.

While Long Tail Pro is primarily known for Keyword Research & Analysis, the tool also helps monitor rankings for the targeted keywords through its Rank Tracker tool.

Best Features Of LTP Rank Tracker

  • You can add 2 URLs to track the rank of the keywords (per month)
  • 30 rank tracker terms are allowed per month
  • Detailed report with rank and date (Like yesterday, last week and last month)
  • Daily rank updates 

As I’m the proud user of LTP to increase my organic traffic, I’m using its keyword rank tracker for few of my targeted keywords! 

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The annual starter package for Long Tail Pro starts from $25 per month. Currently, it is the best keyword research tool to identify long tail keywords which come handy for efficient online marketing campaigns.

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4. SERPWoo

SERPWoo is another great online tool for SEO Rank Tracking and brings in the Deep SERP analysis factor to help you monitor and analyze the top 20 results of each targeted keywords to offer a better understanding of what the competitors are up to.

With SERPWoo, you cannot only monitor or track the rankings for your blog or website but also help you compete with other brands strategically. 

You can quickly check the historical SERP and understand how and why the competitors are ranking higher and optimize your website or blog accordingly.

Best Features Of SERPWoo

  • Take a customized look at the data with the help of rebuilt, innovative reporting system
  • Find the new opportunities within your SERPs to get more visitors 
  • Developed by the industry experts who have been playing well on the web for more than 30 years
  • Get the automatic email notifications for the changes in the ranking position
  • Start exploring the features with the free account without the need of entering the credit card details

You can get the Bronze plan of SERPWoo at $49.90 per month and enjoy all the features of SERPWoo except the mobile tracking feature. 

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Best Free SERP Checker Sites To Track The Keyword Rankings

Well, if you are just a newbie blogger who doesn’t want to invest in premium SERP checker tools, then here are some great free SERP tracker tools for you!

5. What’s My SERP

What’s My SERP is a simple keyword position checker tool to track rankings for multiple keywords for a single domain for free. You can add the keywords manually and your domain to start tracking.

Currently, this free SERP checker only tracks SEO rankings on Google. You can choose your region based on the target location or try Google.com for global SERPs.

Once the rank tracking is complete, you can export the CSV file on your computer to monitor the changes and performance of your website or blog for the selected keywords list.

If you register at What’s My SERP, then you can check the SERP for 20 domains and 25 keyword limit per domain. 

6. SEO Centro’s Keyword Rank Checker

SEO Centro is a hub for a wide range of SEO tools, and Keyword Rank Checker is one of them.

Again, it is a simple free SEO Rank Checker tool where you can fill the form with keywords list, domain URL, competitor URL (if needed), and set the region of your target market.

Once you hit “Submit,” the Keyword Rank Checker tool will show the rankings of your domain and the competitor domain for the selected keywords list.

Currently, SEO Centro’s Keyword Rank Checker tool supports 50/100/200 keywords on desktop and mobile for members which are automatically updated on a daily basis.

You can choose from 46 different countries and track keyword rankings accordingly as per your marketing campaign and target audience. The only flaw with this free SERP rank tracker is that you can only track one keyword at a time.

7. Moonsy Google Keyword Rank Checker

Moonsy is another platform where you can find an array of different SEO tools including the Keyword Rank Checker tool. Once again, this free Keyword Position Checker tool is also limited to one keyword at a time.

However, you can add ten domains to compare the rankings for a specific keyword. You can also specify the domains as own or competitor and compare the rankings accordingly.

There’s no location-specific tracking, and the rankings are tracked for Google.com. This Keyword Rank Checker tool will track 100 listings for the specific keyword to track your domain or competitors domain added by you.

Moonsy is one of the best free SERP rank checker tools that I often use to track my keyword rankings on the Google search results, and yes it is worth to use. 

Best SERP Checker Applications 2018 – Conclusion

Researching and picking the right keywords for your web pages or blog posts and later monitoring the search engine rankings of your domain as well as competitors’ domain for those keywords is essential if you wish to compete in the online industry today.

The SERP Tracker tools are beneficial in keeping track of your website or blog’s performance for the targeted search queries. 

These apps will not only help you keep a watch on your website’s performance for the list of targeted keywords, but it will also help you keep a track on your competitors and help you strategically plan your online marketing campaign accordingly.

The free SERP Checker tools are useful, but they aren’t as productive as the premium ones mentioned above. Well, you can begin your digital marketing or blogging journey with these free Google SERP checker apps. 

But as you progress, I will highly recommend investing in any of these premium tools to track your campaigns better, improve productivity on a higher scale and reap the benefits that I have listed at the beginning of the blog post. 

So, which tool would you like to get and track your targeted keywords? If you ask me, I would recommend the SERP Watcher and SERPWoo which are the best SERP checker tools 2018 that are worth spending

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