I can predict that you are having a WordPress website for your business or organization and want to know
Why Keyword Research is important?
What are all the benefits of doing KW Research?
And, all other related stuff!
Am I guessed exactly?
Let me ask one important question to you!
Are you getting organic traffic? (Visitors from search engines)
If “YES” is your answer, then I would like to give a grand applause from my side!
If you say “NO“, then you should read this blog post until its end as it gonna insist the importance of keyword research, which is the key factor of driving the targeted readers from the search engines.
Let’s get into the matter!!!
Who else wants to get more visitors from search engines like Google? Almost every online publisher, right?
Whether you agree to it or not, search engine traffic is the lifeblood for any website that makes money. However, most of the content creators struggle to boost their search traffic.
Do you know why?
They don’t know how search engines really work. They miss out one major thing while doing SEO and yes, it is the “KEYWORD RESEARCH“.
In this article, I will talk what it is all about and how keyword research can be helpful for your website SEO. Let’s begin the basics!
What Is Keyword Research?
Well, I say it is the secret behind getting a lot of traffic from search engines. Keywords are the backbone for SEO. You need to write words in your website content that your targeted readers are actually interested in and searching for.
A perfect keyword research involves in finding and using the keywords that could increase both your search engine traffic and sales.
Unless you know which phrases and words can bring traffic to your blog site, you can’t take any action. So, you need to do extensive research that what keywords are searched by your readers.
Keyword research is all about:
- Finding keywords that your audience search on Google and other search engines.
- Using them appropriately within your content to increase your traffic & sales/leads.
Why Keyword Research Is Extremely Important?
Doing the research on keywords that are relevant to your website is essential as it would let you
# Catch your aimed customers
# Understand their requirements in a better way so that you can provide the solution
# Get high search engine rank positions
These are the 3 major benefits of making KW research that would let you run a successful website for your business!
Let’s talk further more about why keyword research is important for SEO so that you can to boost your traffic, sales, and user engagement.
1. Get Loyal Traffic From EVERY Content
If you are struggling to increase your traffic from search engines, it might be mainly because you are not doing any keyword research.
Without using the keywords that your audience are looking for, how can you increase your traffic? So keyword research plays a crucial role in getting higher rankings for your content.
To optimize your pages, you must know what phrases and words are needed for your niche blog. Getting visitors is not the main thing but getting right visitors can fetch your loyal audience. For any kind of business, the success of the product depends on the customer.
A loyal customer loves to visit and buy the product again and again. In fact, he/she refers the product to others too. So, it’s high time to concentrate on loyal visitors. For this, the one and only one way is keyword research.
2. Increase Sales/Leads
Making money from your website becomes easy if you are driving thousands of visitors from search engines. For this purpose, you need to find and use keywords that are highly profitable. So again, keyword research plays a vital part in generating more sales for your business.
Be it an affiliate marketer, blogger or business owner, the one strategy they follow is keyword research. If you want your website to rank high, always make sure that you follow the right keyword strategy.
Whatever, the keywords you use, you may get traffic but using the wrong set of keywords can land your website to unqualified and unwanted traffic. Getting lots of traffic but with no leads is frustrating to any business owner. This is where keyword research helps you gain momentum.
3. Dominate Your Niche Through Long Tail Keywords
Have you heard about long tail keywords before?
Long tail keywords usually contain 4 or 5 keywords. For instance, “Best yoga tips for women” is a long tail keyword which contains 5 keywords in it.
By finding and using long tail keywords in your articles, content and web pages, you can easily achieve the following.
# They help you to boost your search traffic quickly (because the competition for long tail keywords is usually less)
# They help you to target the RIGHT audience (because you are using specific keywords)
# They help you in increasing your sales (long tail keywords generate more sales than short tail keywords because they are extremely specific)
So if you want to dominate your niche, you can do so by focusing on using long tail keywords within your content marketing strategy. That way keyword research is important and comes to your rescue to boost your sales and traffic.
4. Beat Your Competitors in SERPs
How to beat your online competitors?
I would say that you can get the job done through Keyword Research! Yes, if you could craft a better, keyword-optimized content than your rivals, then it would become easy to surpass them. After analyzing their site, you should plan your keyword targeting strategies carefully.
If you are targeting a keyword to rank, look at the top search results (at least 5) and analyze their effective phrases. Try to get the long tail keywords those active keywords and generate the valuable content for your audience.
You may also read How to do the keyword competition analysis by Backlinko.
Helpful Tools To Perform Keyword Research
Take the help of following tools for doing the research on keywords that are relevant to your product/service!
- Google Keyword Planner – It is a must use for every content publisher who wants to master the art of keyword research, it’s free!
- Keywordtool – This tool is FREE and you can get lots of keyword suggestions.
- Moz Tool – It helps in keyword research and gives accurate results. The FREE version is available for 30 days. It’s used by thousands of SEO experts worldwide.
- If you still need few more, check the list of free keyword research tools that are worth trying.
- Long Tail Pro – It is one of the best premium tools for Keyword Reseach with which you can get the score for average competitiveness so that you’ll be able to get the rankable keywords. You may read my complete guide for doing keyword research for SEO with Long Tail Pro Platinum.
Conclusion about doing keyword research for SEO
How will you let the people who never heard of your company know about your product/service?
Does your content enclose the phrases that your customers are searching for?
In simple words, Are you targeting to reach your customers?
Keyword Research is the answer to all the above questions! And yes, it is the backbone of SEO that let you get the right audience for your business website.
It is extremely useful if you are looking to optimize your WordPress site for search engines, to reach the exact clients, to convert your visitors to customers, to generate leads, to get loyal customers, to rank your site high, to increase targeted and qualified traffic to your site.
If you are not doing keyword research yet or doing it in a wrong way, you will be getting unqualified leads which finally results in almost zero monetary benefits.
I hope that you have thoroughly learned why keyword research is important. However, how to do the Keyword research efficiently without any mistakes? Which tool can be used to get the job done? Stay tuned for the next blog post.